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Muzna F.
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Muzna F.

Brand Strategist | Brand Identity | Websites | Pitch Decks

Your brand shouldn’t tell a different story everywhere it shows up. Your website says one thing. Your pitch deck says another. LinkedIn tells a different story. Marketing has its own version. I help connect those pieces. I’m a Brand & Marketing Strategist and Designer with 9+ years of experience across branding, marketing, social media, corporate communications, websites, and presentation design. I turn complex business ideas into clear, credible brand experiences across identity, websites, pitch decks, marketing, and digital communication. If you’re launching a new business, raising capital, repositioning an existing brand, or scaling your corporate presence, you shouldn’t have to manage separate strategists, designers, copywriters, and content teams just to make everything feel connected. I combine brand strategy, messaging, design, web, and marketing into one unified workflow, so what your business says and how it shows up actually match. My MBA in Management Information Systems helps me bridge business strategy, technology, and visual communication, particularly when working with complex B2B and expertise-driven businesses. SERVICES YOU CAN HIRE ME FOR • Brand Strategy & Positioning: Positioning, messaging, brand direction, audits, and communication systems • Brand Identity: Visual identity systems, brand guidelines, logos, and branded assets • Website Strategy & Design: Website architecture, messaging, UX/UI, landing pages, and WordPress • Pitch Decks & Presentations: Investor decks, sales presentations, proposals, board decks, and executive communication • Marketing & Social Media: Content strategy, LinkedIn, campaign direction, social media management, and corporate communications • Corporate Program Communication: Program flow, communication, visual assets, and supporting marketing material RECENT OUTCOMES & EXPERIENCE • Built 6 websites across B2B and professional services • Designed 75+ executive, corporate, investor, governance, and cybersecurity presentations • Created 500+ pieces of social and marketing content • Grew one brand’s LinkedIn presence organically from 500 to 6,500+ followers • Contributed to 25% annual revenue growth through marketing and social strategy • Designed enterprise presentations used with GCC banking and technology audiences, including Dell UAE • Helped shape and deliver corporate wellness programs, collaborating directly with corporate teams on program flow, communication, visuals, and delivery MY APPROACH: STRATEGY BEFORE DESIGN My first instinct isn’t to open a design tool. It’s to understand the business. What are you actually trying to say? Who needs to understand it? What is getting lost? Does your website tell the same story as your pitch deck? Does your marketing support where the business is actually going? Then I build. That might mean a brand identity, website, pitch deck, content system, marketing campaign, or the complete system connecting them. TOOLS & CREDENTIALS WordPress | Adobe Illustrator | Procreate | Canva Pro | PowerPoint | Google Slides MBA, Management Information Systems | Google Certified in Generative AI 100% Job Success | Top Rated | 20+ Projects Completed Based in Karachi, working async-first with clients across the GCC, UK, Europe, and North America. If your business is good at what it does, but the way it communicates hasn’t caught up, let’s fix that. I make it make sense.

🇵🇰Karachi, Pakistan$45/hr100% JSS4.96 (11)Since Aug 2019
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Earnings and projects

MRR
$186

Last 6 months ÷ 6

World#116,006 / 412k
🇵🇰Country#15,874 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $1.1k

Total earnings
$3k

Billed in all: $3.1k

World#297,678 / 412k
🇵🇰Country#35,483 / 52.9k
Per project
$132

$371 in the last 6 months

World#290,782 / 412k
🇵🇰Country#39,327 / 52.9k
Projects, last 6 months
3
100% fixed0% hourly
World#66,479 / 412k
🇵🇰Country#13,400 / 52.9k
Projects in all
23
83% fixed17% hourly
World#120,400 / 412k
🇵🇰Country#19,894 / 52.9k

Earnings, last 30 days

$3.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$3,050$3,100$3,150$3,200Oct 8Oct 23Nov 7

Skill rankings: Top 19% in Website Content

Ranked by MRR among everyone on Upwork with the skill.

  1. #43Branded Website129 freelancers · 🇵🇰 #9Top 33%
  2. #129Versatile Logo Design448 freelancers · 🇵🇰 #31Top 29%
  3. #229Corporate Branding802 freelancers · 🇵🇰 #30Top 29%
  4. #279Brand Positioning909 freelancers · 🇵🇰 #19Top 31%
  5. #383Google Slides1,290 freelancers · 🇵🇰 #48Top 30%
  6. #660LinkedIn Marketing1,819 freelancers · 🇵🇰 #203Top 36%
  7. #737Pitch Deck2,103 freelancers · 🇵🇰 #144Top 35%
  8. #802Website Content4,202 freelancers · 🇵🇰 #118Top 19%