Abimbola A.

If you're looking for a cheap media buyer to blindly press buttons and launch ad sets without fixing your data layer, close this profile now. You've probably been here before. Either an inexperienced freelancer wasted your money, or an expensive agency delivered reports instead of results. Meanwhile, your Facebook Ads Manager keeps burning budget. Cost per lead climbs. ROAS drops. Ad sets stay stuck in "Learning Limited." And nobody can tell you why. If you run a Shopify store, a DTC brand, or rely on paid social for high-ticket sales/lead generation, this cycle is not just frustrating. It is expensive. The problem is rarely the ad platform. It is usually weak data signal density and creative fatigue. When Meta is fed shallow conversion data, or forced to bid on a "Purchase" or "Lead" objective without getting 50+ conversion signals a week, the Meta algorithm panics, CPMs spike, and ad delivery becomes erratic. I fix the data layer and rebuild the growth strategy underneath so the algorithm is systematically fed the high-density signals required to hunt down your ideal, high-intent audience. Through Meta Ads and Conversions API (CAPI) for ecommerce brands, DTC operators, and lead-gen businesses where tracking and signal structure are the bottlenecks between spend and revenue. No "social media management" here. Just a straight audit of why your Facebook advertising isn't working, and an elite rebuild of the layer underneath. Pixel, Conversions API, attribution, campaign structure, Andromeda ads structure, Event Match Quality (EMQ) optimization, and high-converting ad creative research (hooks, angles, and copy) so the algorithm finally finds your ideal target audience, qualified leads, or high-LTV customers. How the Work Runs 1. Algorithmic Audit & Signal Diagnosis A deep-dive audit into why your ad sets are failing or trapped in Learning Limited. You leave with a straight read on what is broken and the exact roadmap to fix it. 2. Custom Intent Proxy & Tracking Engineering I engineer custom tracking setups (via Shopify Liquid, GTM, GA4 Custom Explorations, and CAPI) that measure true active user attention and intent signals (EngagedTime20s, multi-step form progress, high-impact micro-CTAs, or composite intent scores) to give Meta 5x more signal density. 3. Fractional Meta Ads Growth Ownership Ongoing strategic ownership for brands scaling past $10K/month in ad spend that need a senior operator without agency overhead. CBO/ABO campaign architecture with clean attribution, structured creative testing (hooks, angles, visual formats), and continuous optimization tied strictly to your LTV and CAC. 4. Lead Generation Quality Engine Eliminating low-intent leads by replacing frictionless, low-quality forms with intent-filtered proxy bidding, custom quiz tracking, and CRM CAPI webhooks (GoHighLevel, HubSpot) that train Meta to hunt exclusively for ready-to-buy prospects. 5. Omnichannel & Delayed Consideration Attribution If you sell high-ticket products where customers research online but convert 7–14 days later or buy in-store via POS, I set up the tracking structure (Offline CAPI/POS sync) to prove true showroom revenue in Ads Manager. Recent Client Outcomes ✅ Omnichannel & High-Ticket Retail: I shifted conversion signal for a furniture brand from ordinary page scrolls to custom 20-second active engagement parameters and proxy bidding. This drove a 3.5x month-over-month increase in Initiate Checkouts, doubled qualified cart density (+111%), and unified Meta ad traffic with Shopify POS showroom sales. ✅ Shopify E-Commerce Scale: A declining UK Shopify fashion brand recovered to 3.90x ROAS, generating £8,000+ in revenue from £2,232 test spend while reducing CPA by 51% in 3 weeks. ✅ DTC Scale: A DTC brand scaling toward $30M cut customer acquisition costs (CAC) by 40%. ✅ Account Recovery: Failing Facebook Ads accounts, rebuilt from clean signal after agency handoffs, brought back to profitability within 30 days. Technical Stack Owned End to End Meta Pixel, Conversions API (CAPI), Event Match Quality (EMQ), GA4 (Custom Funnels, Regex Explorations), GTM, Server-Side Tracking, UTM Parameters, Cross-Platform Attribution, Shopify, Klaviyo, GoHighLevel, HubSpot, ManyChat, Zapier, and Event Deduplication across browser and server layers. If your Meta Ads are spending but not scaling, I'll tell you exactly why in 15 minutes. DM me directly or book a free clarity call. Expertise Paid ads | performance marketing | facebook advertising | meta ads | meta ads manager | e-commerce dtc brand | paid social | facebook marketing | meta ads campaign | performance marketing | facebook pixel | meta pixel | meta conversion tracking | creative Strategist | UGC | andromeda | ecom brand | capi | Social media marketing | Facebook advertising | Facebook | Marketing strategy | Social media advertising | Instagram | Facebook ads manager | Lead