Bobby P.

I design top-tier products, and fix the ones AI built. 10 years in UX architecture, design systems, and UI design across various products and industries. Teams can ship a working prototype in a weekend now. What they can't ship in a weekend is a product people trust — consistent, navigable, scalable, coherent under real use. That gap is where I work. I've supported product teams behind IHG, Georgia-Pacific, AES, Krispy Kreme, and NAPA. I also build AI-powered platforms myself — including Blackline, an AI agency operating system I designed and shipped end to end: strategy, information architecture, design system, build, and client delivery. ───────────── WHAT I DO BEST AI-Native Product Design ▪ Turning AI-generated MVPs (Lovable, Bolt, v0, Replit, Base44) into production-grade products ▪ Designing AI features people actually trust — generation states, confidence signals, review and approval flows ▪ AI-assisted prototyping and design-to-code workflows (Cursor, Claude Code, Figma AI) ▪ Structuring products so AI-accelerated teams don't outrun their own architecture Product & SaaS UX ▪ Admin dashboards and data-heavy interfaces ▪ Multi-role platforms (Admin / User / Partner / Client experiences) ▪ Product onboarding and activation ▪ Simplifying complex workflows and internal tools Design Systems ▪ Figma variables and token architecture ▪ Tokens that sync to code (Tailwind, CSS variables, Next.js) ▪ Scalable component libraries ▪ Documentation engineers actually use ▪ System audits and modernization Web & Platform Design ▪ Marketing websites and product sites ▪ Conversion-focused landing pages ▪ Information architecture and navigation design ▪ Aligning product UX with marketing experience ───────────── COMMON SITUATIONS I HELP WITH ▪ "We vibe-coded an MVP. It works, but it doesn't feel like a real product." ▪ "We're adding AI features and don't know how they should behave." ▪ "The UX drifted as we shipped fast." ▪ "There's no design system — or the one we have stopped holding up." ▪ "Engineering is moving faster than our product structure." ▪ "The platform needs a thoughtful redesign, not a reskin." ───────────── HOW I WORK I approach design structurally, not just visually. I spend time understanding how a product works before redesigning how it looks, because the goal is always clarity — interfaces that make sense to users and systems that make sense to the team building them. I use AI the way a senior designer should: as leverage on execution, never as a substitute for judgment. Speed is easy now. Judgment is the scarce part. I collaborate closely with founders, PMs, and engineers, and I'm comfortable inside fast-moving startups and larger enterprise environments alike. Clients describe my work as thoughtful, fast, reliable, and detail-oriented. ───────────── BEST FIT PROJECTS ✓ AI-built products that need to become real products ✓ SaaS dashboards and B2B platforms ✓ Web applications and digital platforms ✓ Design system setup, audit, or overhaul ✓ Product or platform redesigns ✓ Marketing and product websites ✓ UX architecture for growing products ✓ Fractional Senior Product Designer support ───────────── TOOLS Figma · Figma Variables & Tokens · Design Systems · UX Strategy · Product Architecture · Prototyping · Cursor · Claude Code · Next.js · Tailwind · Supabase · Webflow · Framer ───────────── If you're building a complex product — or you've got an AI-built one that needs to grow up — send me a note describing what you're working on. I'll tell you straight whether I'm the right fit, and if I'm not, I'll usually tell you who is.