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Shallu S.
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Shallu S.

Shopify Expert | Shopify Developer | Shopify Plus, Liquid | CRO Expert

Top Rated Shopify Developer, Shopify Expert & Shopify Plus Developer with 300+ Upwork projects and 15K+ hours. I specialize in Shopify development, Liquid, custom theme development, migrations, API integrations, speed optimization, performance and CRO. My approach combines 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 + 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐂𝐑𝐎. I look at how the store works technically and how customers move from landing page to product discovery, product page, cart, checkout, and purchase. This helps identify technical limitations and conversion friction before deciding what should be changed. 𝐒𝐇𝐎𝐏𝐈𝐅𝐘 & 𝐒𝐇𝐎𝐏𝐈𝐅𝐘 𝐏𝐋𝐔𝐒 𝐃𝐄𝐕𝐄𝐋𝐎𝐏𝐌𝐄𝐍𝐓 • Shopify and Shopify Plus development • Custom Shopify themes & theme customization • Liquid, HTML, CSS, JavaScript • Custom sections, templates, metafields & metaobjects • Shopify apps, APIs & third-party integrations • DTC/D2C, B2B, wholesale & subscription ecommerce • Shopify Markets & multi-market stores 𝐒𝐇𝐎𝐏𝐈𝐅𝐘 𝐂𝐑𝐎 & 𝐔𝐗 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐀𝐓𝐈𝐎𝐍 • Shopify Conversion Rate Optimization (CRO) • Ecommerce CRO audits • Product & collection page optimization • Landing page optimization • Navigation, search & product-discovery UX • Cart & checkout optimization • Mobile CRO & responsive UX • CTA, trust, offer & merchandising optimization • AOV & conversion funnel optimization • A/B testing hypotheses & CRO roadmaps 𝐌𝐈𝐆𝐑𝐀𝐓𝐈𝐎𝐍, 𝐏𝐄𝐑𝐅𝐎𝐑𝐌𝐀𝐍𝐂𝐄 & 𝐈𝐍𝐓𝐄𝐆𝐑𝐀𝐓𝐈𝐎𝐍𝐒 • WooCommerce, Magento & BigCommerce to Shopify migration • URL mapping, 301 redirects & SEO-preservation planning • Shopify speed optimization & Core Web Vitals • Theme/Liquid performance optimization • Klaviyo, Gorgias, Shopify Flow, ERP & CRM integrations • API integrations and Zapier/Make/n8n automation 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊 1. Audit the store, customer journey, technical setup, and business goals 2. Identify conversion friction, UX issues, technical constraints, and opportunities 3. Prioritize recommendations by impact, effort, and feasibility 4. Implement approved Shopify development and CRO improvements 5. QA across devices, browsers, storefront flows, and integrations 6. Review results and define the next optimization priorities 𝐖𝐇𝐘 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄 • 300+ Upwork projects • 15K+ hours delivered • Shopify development + CRO specialization • Development focused on conversion, UX, performance & scalability • Structured QA and practical, prioritized recommendations I’m a strong fit for 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐚𝐧𝐝 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐏𝐥𝐮𝐬 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭𝐬 launching, redesigning, migrating, improving an underperforming store, fixing conversion or UX issues, or scaling an established ecommerce business. Send me your 𝐬𝐭𝐨𝐫𝐞 𝐔𝐑𝐋, 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞, 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐫𝐞𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐮𝐭𝐜𝐨𝐦𝐞 and I’ll help identify the highest-priority path forward. 𝐂𝐎𝐑𝐄 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄: Shopify Developer • Shopify Expert • Shopify Development • Shopify Plus • Shopify CRO • CRO Expert • Conversion Rate Optimization • Shopify Liquid • Liquid • Shopify Theme Development • Shopify Store Optimization • Shopify Performance Optimization • Shopify Speed Optimization • Shopify Migration • WooCommerce to Shopify • Shopify API Integration • Shopify APIs • Shopify Integrations • Shopify Markets • Metafields • Metaobjects • DTC/D2C Ecommerce • B2B Ecommerce

🇮🇳Hoshiarpur, India$18/hr100% JSS4.69 (114)Since Sep 2019
GlobeUpwork

Earnings and projects

MRR
$7.1k

Last 6 months ÷ 6

World#2,717 / 412k
🇮🇳Country#267 / 45.9k
Revenue, last 30 days
$8.1k

Last 6 months: $43k

World#1,927 / 412k
🇮🇳Country#163 / 45.9k
Total earnings
$249k

Billed in all: $263k

World#10,785 / 412k
🇮🇳Country#1,726 / 45.9k
Per project
$731

$586 in the last 6 months

World#149,094 / 412k
🇮🇳Country#18,701 / 45.9k
Projects, last 6 months
73

Across 78 contracts

32% fixed68% hourly
World#418 / 412k
🇮🇳Country#73 / 45.9k
Projects in all
340

Across 387 contracts

26% fixed74% hourly
World#3,825 / 412k
🇮🇳Country#793 / 45.9k

Earnings, last 30 days

$263k+$8.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$250k$255k$260k$265kOct 9Oct 24Nov 8

Skill rankings: Top 0.54% in Theme Customization

Top 1% in 4 of 20 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #10Theme Customization1,836 freelancers · 🇮🇳 #4Top 0.54%
  2. #13Landing Page Optimization1,118 freelancers · 🇮🇳 #4Top 1%
  3. #19User Experience2,372 freelancers · 🇮🇳 #2Top 0.80%
  4. #26Liquid1,844 freelancers · 🇮🇳 #4Top 1%
  5. #31Website Migration2,321 freelancers · 🇮🇳 #8Top 1%
  6. #37Page Speed Optimization3,190 freelancers · 🇮🇳 #5Top 1%
  7. #37Shopify Website Redesign2,433 freelancers · 🇮🇳 #19Top 2%
  8. #37A/B Testing1,603 freelancers · 🇮🇳 #2Top 2%