Shivam K.

🛒 eCommerce & DTC Focus 📈 $200M+ Total Advertising Spend Across Accounts 🌍 20+ International Markets 💰 €10M+ Annual Google Ads Spend Managed for a Single Client 🧠 10+ Years of Hands-on Google Ads Experience 🏆 Experience with Global Brands & Growing Businesses I help eCommerce, DTC, and lead generation businesses build, optimise, and scale Google Ads campaigns with a focus on profitable and sustainable growth. I've worked with businesses ranging from promising startups to global brands including lululemon, Electrolux, AEG, Zanussi, First Aid Beauty, and Lincove. Across my career, I've worked on accounts representing $200M+ in total advertising spend, including managing €10M+ in annual Google Ads spend for a single client across 20+ international markets. I've managed campaigns across the UK, US, Germany, France, Italy, Spain, Portugal, the Netherlands, Switzerland, and the Nordics, including multilingual campaigns. - Where I Can Help❓ 🎯 Google Ads Management & Scaling Search, Shopping, Performance Max, YouTube, Demand Gen, Display, and Remarketing. 🛒 eCommerce & DTC Growth Shopping and PMax strategy, product segmentation, best-seller scaling, budget allocation, product-level analysis, and new customer acquisition. 🔍 Google Ads Audits & Account Restructuring I identify wasted spend, inefficient campaign structures, tracking issues, poor budget allocation, campaign overlap, and opportunities to improve performance. 📦 Merchant Center & Product Feed Optimisation Product disapprovals, feed issues, product segmentation, and improving the quality of data available to Google. 📊 Tracking & Measurement GA4, Google Tag Manager, Google Ads conversion tracking, Enhanced Conversions, and troubleshooting tracking discrepancies. 🌍 International & Multilingual Campaigns Experience managing campaigns across multiple countries, languages, and markets with different customer behaviours, competition, and search intent. 📱 Meta Ads Hands-on experience with Facebook and Instagram advertising, including prospecting, retargeting, creative testing, and eCommerce campaigns. - My Approach❓ I don't believe in a one-size-fits-all approach to paid advertising. Before making changes, I look at the business model, products, margins, customer acquisition goals, tracking, campaign structure, search intent, and historical performance. ROAS is an important metric, but it's not the only one I consider. I also look at: 🔹New customer acquisition 🔹Brand vs. generic performance 🔹CPA and conversion rate 🔹Product-level performance 🔹Margins and profitability 🔹Attribution and tracking quality 🔹Budget efficiency 🔹Customer acquisition costs The goal isn't simply to spend more or make the Google Ads dashboard look good. It's to identify what is working, understand why it's working, scale it responsibly, and protect profitability as the business grows. Why Work With Me❓ ✅ 10+ years of hands-on Google Ads experience ✅ $200M+ in total advertising spend across accounts ✅ €10M+ annual Google Ads spend managed for a single client ✅ Experience with global brands including lululemon, Electrolux, AEG, Zanussi & First Aid Beauty ✅ Strong eCommerce and DTC experience ✅ Extensive Shopping & Performance Max expertise ✅ Search, YouTube & Demand Gen experience ✅ Experience across 20+ international markets ✅ International and multilingual campaign experience ✅ Merchant Center and product feed expertise ✅ GA4, GTM and conversion tracking experience ✅ Google Ads and Meta Ads experience I believe in being hands-on, proactive, and transparent. I won't make unrealistic promises just to win a project. I'll look at your account, understand the business, identify the opportunities, and give you an honest view of what I believe can realistically be achieved. I understand that a profile alone isn't enough to judge someone's expertise, so I'm happy to share my portfolio, case studies, previous audits, and examples of results I've delivered. If you're looking for someone who can take ownership of your Google Ads, understand the numbers, and focus on real business growth, I'd be happy to discuss how I can help. Shivam Khanna