Alexandra G.
Senior Brand Identity Designer | Brand Strategy, Visual Guidelines
★ Senior Brand Designer & Art Director | 10+ Years Building Scalable Visual Systems ★ Your visual identity is one of the strongest assets a business can invest in early. I help startups, founders, and growing companies build high-impact brand identities that look established from Day 1 and scale seamlessly across every touchpoint. Whether you're launching a new venture, preparing an investor pitch deck, or undertaking a full rebrand, I design complete visual ecosystems, not just logos. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I HELP YOUR BUSINESS: • Market Credibility: Establish an immediate, professional presence that builds instant trust with clients and investors. • Systemic Consistency: Modular visual assets, precise typographic hierarchies, and brand guidelines that your internal team can easily apply. • End-to-End Execution: Turnaround-focused art direction covering digital, print, and physical touchpoints. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CORE SERVICES & DELIVERABLES: — Brand Identity Systems & Visual Identity — Brand Guidelines, Style Guides & Brand Books — Strategic Brand Positioning & Visual Direction — Logo Design (Primary, Secondary, Logotype, Logomark, Submarks) — Pitch Decks & Investor Presentations — Product Packaging & Label Design — Marketing Collateral & Digital Touchpoints — Tools of choice: Adobe Illustrator, Figma, Photoshop, InDesign ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 💬 WHAT CLIENTS SAY: ★★★★★ "Executed concepts and designs above expectation. Could not ask for more from a designer." ★★★★★ "She has over-delivered on every task. I'll be forever grateful." ★★★★★ "Absolutely stunning designs and impressive turnaround times. She is a magician!" ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Ready to elevate your brand identity? Click the "Invite to Job" or "Contact" button above, and let's discuss your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $9.8k
Billed in all: $131,824$132k
$895 in the last 6 months
Across 173 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #30Logotype505 freelancers · 🇷🇴 #1Top 6%🇷🇴#1 of 4
- #31Logomark403 freelancers · 🇷🇴 #1Top 8%🇷🇴#1 of 4
- #37Brand Style Guide427 freelancers · 🇷🇴 #1Top 9%🇷🇴#1 of 5
- #40Brand Book Design392 freelancers · 🇷🇴 #1Top 10%🇷🇴#1 of 5
- #50Rebranding520 freelancers · 🇷🇴 #2Top 10%🇷🇴#2 of 5
- #57Corporate Branding802 freelancers · 🇷🇴 #2Top 7%🇷🇴#2 of 6
- #69Visual Identity815 freelancers · 🇷🇴 #3Top 8%🇷🇴#3 of 10
- #92Digital Design1,758 freelancers · 🇷🇴 #1Top 5%🇷🇴#1 of 10