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Alexandra G.
Expert-Vetted

Alexandra G.

Senior Brand Identity Designer | Brand Strategy, Visual Guidelines

★ Senior Brand Designer & Art Director | 10+ Years Building Scalable Visual Systems ★ Your visual identity is one of the strongest assets a business can invest in early. I help startups, founders, and growing companies build high-impact brand identities that look established from Day 1 and scale seamlessly across every touchpoint. Whether you're launching a new venture, preparing an investor pitch deck, or undertaking a full rebrand, I design complete visual ecosystems, not just logos. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I HELP YOUR BUSINESS: • Market Credibility: Establish an immediate, professional presence that builds instant trust with clients and investors. • Systemic Consistency: Modular visual assets, precise typographic hierarchies, and brand guidelines that your internal team can easily apply. • End-to-End Execution: Turnaround-focused art direction covering digital, print, and physical touchpoints. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CORE SERVICES & DELIVERABLES: — Brand Identity Systems & Visual Identity — Brand Guidelines, Style Guides & Brand Books — Strategic Brand Positioning & Visual Direction — Logo Design (Primary, Secondary, Logotype, Logomark, Submarks) — Pitch Decks & Investor Presentations — Product Packaging & Label Design — Marketing Collateral & Digital Touchpoints — Tools of choice: Adobe Illustrator, Figma, Photoshop, InDesign ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 💬 WHAT CLIENTS SAY: ★★★★★ "Executed concepts and designs above expectation. Could not ask for more from a designer." ★★★★★ "She has over-delivered on every task. I'll be forever grateful." ★★★★★ "Absolutely stunning designs and impressive turnaround times. She is a magician!" ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Ready to elevate your brand identity? Click the "Invite to Job" or "Contact" button above, and let's discuss your project.

🇷🇴Bucuresti, Romania$70/hr100% JSS4.87 (60)Since Sep 2019

Earnings and projects

MRR
$1.6k

Last 6 months ÷ 6

World#28,968 / 412k
🇷🇴Country#155 / 2,286
Revenue, last 30 days
$0

Last 6 months: $9.8k

World#88,999 / 412k
🇷🇴Country#395 / 2,286
Total earnings
$127k

Billed in all: $132k

World#29,290 / 412k
🇷🇴Country#235 / 2,286
Per project
$822

$895 in the last 6 months

World#139,403 / 412k
🇷🇴Country#824 / 2,286
Projects, last 6 months
11
64% fixed36% hourly
World#15,933 / 412k
🇷🇴Country#55 / 2,286
Projects in all
155

Across 173 contracts

75% fixed25% hourly
World#14,990 / 412k
🇷🇴Country#122 / 2,286

Earnings, last 30 days

$132kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$128k$130k$132k$134kOct 9Oct 24Nov 8

Skill rankings: Top 4% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #30Logotype505 freelancers · 🇷🇴 #1Top 6%
  2. #31Logomark403 freelancers · 🇷🇴 #1Top 8%
  3. #37Brand Style Guide427 freelancers · 🇷🇴 #1Top 9%
  4. #40Brand Book Design392 freelancers · 🇷🇴 #1Top 10%
  5. #50Rebranding520 freelancers · 🇷🇴 #2Top 10%
  6. #57Corporate Branding802 freelancers · 🇷🇴 #2Top 7%
  7. #69Visual Identity815 freelancers · 🇷🇴 #3Top 8%
  8. #92Digital Design1,758 freelancers · 🇷🇴 #1Top 5%