Jose Reinaldo R.

MarTech Specialist | Google Ads, Analytics, Websites & Automation

I’m a MarTech specialist with 6+ years of experience helping businesses connect paid media, analytics, websites, SEO, automation, and digital channels into one measurable marketing system. My strength is working at the intersection of marketing strategy and technical execution. I don’t just make recommendations — I can implement the campaigns, tracking, website changes, and marketing technology needed to improve performance. GOOGLE ADS & PAID MEDIA • Google Ads setup and management • Search and Display campaigns • Meta Ads • PPC audits and restructuring • Keyword and search-term analysis • Negative keyword strategy • Bidding and budget optimization • Lead generation campaigns • Landing page optimization GA4, GTM & CONVERSION TRACKING • Google Analytics 4 • Google Tag Manager • Google Ads conversion tracking • Enhanced Conversions • Form, phone, email, and CTA tracking • Meta Pixel and CAPI • Custom events and data layers • Tracking audits and troubleshooting • Looker Studio reporting WEBSITES & LANDING PAGES I can build, update, troubleshoot, and optimize websites with marketing performance in mind. • Website creation and redesign • WordPress • Shopify • Wix and Squarespace • Landing pages • CMS management • Mobile optimization • Page speed improvements • Conversion-focused layouts • Analytics and tracking implementation SEO, AEO & GEO • Technical SEO • On-page SEO • Keyword and search-intent optimization • Metadata and headings • Internal linking • Schema and structured data • Crawlability and indexability • Core Web Vitals • AEO / Answer Engine Optimization • GEO / Generative Engine Optimization MARKETING AUTOMATION & MARTECH • CRM and lead-flow setup • Marketing automation • HubSpot • Mailchimp • Zapier integrations • Forms and conversion flows • Lead tracking • Reporting workflows • CMS and analytics integrations SOCIAL MEDIA • Social media management • Content planning and calendars • Publishing and scheduling • Social media strategy • Meta advertising • Campaign reporting and analysis WHY WORK WITH ME? You don’t need one freelancer for Google Ads, another for tracking, another for your website, and another to understand your data. I can work across the entire marketing technology stack: Traffic → Website → Tracking → Lead → Analytics → Optimization My approach is data-driven and focused on business outcomes: cleaner tracking, less wasted spend, stronger digital experiences, and more qualified leads. I’m bilingual in English and Spanish and comfortable working with businesses, agencies, and distributed teams. If you need help with Google Ads, GA4/GTM, websites, SEO, automation, Meta Ads, social media, or your broader MarTech setup, send me a message.