Kelley K.

Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products. I’m Kelley, a graphic designer specializing in brand identity and packaging design. I help product-based businesses, unsure of where to start and whom to trust, create package designs that genuinely represent their brands. I support my clients with strategic, research-backed design plans creating packaging that stands out on-shelf, so customers want to take their products home while relieving them of the anxiety and second-guessing of doing it alone. The design process I use is collaborative, meaning I really want your input. Not only is it important to me that your branding and packaging delivers business results, it's also critical that you feel proud of the visual representation of your brand. I help small businesses sell products with engaging brand identities, packaging, and eCommerce websites. To get started, I'll get to know you and your business. Really getting to the core of what is unique about your products. From there, we’ll establish a creative direction that reflects your brand’s distinct personality. And then, the fun part — graphics strategically designed to resonate with your ideal customer! Product categories: - Skincare - Candles - Soap - Food - Apparel - Footwear - Jewelry - Home goods - Decor Shopping channels: - Boutique shops - Mass retail - DTC / D2C (Direct to consumer) Design deliverables: - Logos - Style Guides - Primary Package Design - Secondary Package Design - Single Package Design - Packaging Design Systems - Labels and Hangtags - Print Specifications - Print Supplier Recommendations - Shopify Website Design - Squarespace Website Design