Kristine T.

Accomplishments • Executed on AT&T and DIRECTV’s multimillion-dollar Taylor Swift Super Bowl 51 Concert social media campaign, a 48-hour live birthday party plus the launch of a new video channel, achieving a 90% brand engagement rate. • Launched a patented predictive analytics B2B innovative enterprise social targeting test program in partnership with Dell Marketing Sciences, generating $10M+ in quarterly revenue in the first year. • Partnered with Warner Bros. to redesign harrypotter.com, scaling growth from 100K to 7M users; led global traditional and digital marketing campaigns contributing to $8B+ in overall box office and book sales. Professional Experience WPP Media – Director, Paid Media Jun 2025 – Nov 2025 Global Social Intelligence Account and Team Lead for the MFG YouTube clients in U.S, EMEA and APAC regions. Oversee social crisis response reporting and analytics with AI integration and best practices implementation. Uber – Global Social Brand Reputation Consultant Jan 2024 – Jun 2025 Crisis management partnership with Corporate, Legal, Policy and Safety to address complex global reputation and risk issues across Social Media channels involving influencers, policy makers and competitors. Brand & Blossoms LLC – Founder & Chief Brand Officer Apr 2023 – Present Provide fractional agency services for brand strategy, digital marketing, SEM/SEO, social media, and e-commerce for Fortune 500 clients in healthcare, retail, technology and education industries. Freeman + Leonard – Digital Marketing & Strategy Consultant Jul 2020 – Present C-suite consulting in traditional and digital marketing, brand strategy, paid media, SEO/SEM, and content management for small and medium-business clients in the construction, energy and healthcare sectors. Social Factor, Inc. – Group Account Director Jul 2020 – Feb 2023 Executive Leadership Team role leading the Client Services Department for Cisco, Experian, Fender, St. Jude, Toyota and United Way clients, directing social media management and digital marketing strategy and projects. Kristine M. Turner Consulting – Founder & Principal Consultant Aug 2005 – Jun 2011 & Sep 2019 – May 2021 Provide digital marketing consulting services in online community and social media, including content management and UI web design for Fortune 500 e-commerce, telecommunications and technology clients. Cisco Systems, Inc. – Marketing & Communications Social Media Consultant Nov 2018 – Sep 2019 Develop data-enabled digital content strategies based on Sprinklr analytics and reporting. Perform AI/ML testing and analytics to optimize digital campaigns within the Technology and Communications architecture teams. TruePoint Communications – Managing Supervisor Jul 2017 – Oct 2018 Directed agency accounts for AT&T, DIRECTV, FirstNet, and Buffalo Wild Wings across owned social media channels. Managed a high-performing team of social media community managers providing 24/7 coverage. AT&T, U-Verse & DIRECTV – Global Social Media Consultant Apr 2014 – Jul 2017 Led global social media management, digital marketing campaigns and community engagement across entertainment, television, and telecommunications divisions. Advised on Center of Excellence (COE) creation. Skills & Expertise Digital Marketing: Content Strategy | Data & Analytics | Paid Media Strategy | Campaign Optimization | SEO/SEM | Social Media Marketing | Web Design Strategy Leadership & Strategy: Agency Leadership | Brand Positioning | Budget Management ($5M+) | Crisis & Reputation Management | Client Services | Corporate Communications Management: HR | Talent Development | Hiring & Onboarding | Coaching & Mentorship | Project & Remote Team Management | Organizational Restructuring Platforms & Tools: Adobe Creative Suite | Brandwatch | HubSpot | SEMrush | Sprinklr | Salesforce | Google Workspace | Microsoft Office | Asana | Slack | Canva Education Cornell University Samuel Curtis Johnson Graduate School of Management - Graduate Certificate, Marketing Strategy MBA-Level | GPA: 4.25 (2015) Cornell University School of Industrial & Labor Relations - Graduate Certificate, Social Media & Human Resources | GPA: 4.0 (2013) Awards & Recognition • Webby Awards & Web Marketing Association - Warner Bros., Harry Potter & Looney Tunes websites. • Compass Intelligence - Verizon Small Business Center ranked #1 for Customer Engagement.