Jorge G.
Shopify Developer & Designer | CRO Specialist for DTC & CPG Brands
🛑 STOP! It takes more than a general web designer to build a successful Shopify store. You need a conversion-rate (CRO) specialist who understands how to turn visitors into customers by implementing the ideal customer journey for your brand. ⚫ ABOUT ME: 🏆 $200K+ earned on Upwork | Shopify Plus Partner ⭐ 5.0 rating on the Official Shopify Partner Directory I’m a Shopify developer and designer with 10+ years of experience helping DTC and CPG brands launch, redesign, and improve their stores. I combine Shopify website design, custom development, and conversion rate optimization (CRO). The goal is not just a better-looking store. It is a clearer reason to buy, a smoother customer journey, and fewer obstacles between discovering your products and placing an order. ⚫ SELECTED SHOPIFY PROJECTS ✴️ Olamate | Beverage Brand | Conversion Rate: 3.5% → 4.5% Shopify storefront redesign focused on user experience, product discovery, and the journey to purchase. ✴️ Foreign Waters | Supplement Brand | Conversion Rate: 1.5% → 2.2% Custom Shopify development, theme sections, and a streamlined purchasing experience. ✴️ KIT | Beauty Brand | Conversion Rate: 4.5% → 5.9% Shopify design, development, and conversion optimization focused on a seamless shopping experience, improved usability, and more sales. ⚫ HOW I CAN HELP ❇️ Shopify Store Design & Redesign Shopify store design and development, website redesigns, Figma-to-Shopify development, and responsive homepages, product pages, collection pages, and landing pages. ❇️ CRO Audits & Product Page Optimization Conversion rate optimization and UX improvements across product pages, navigation, offers, cart, and checkout. I identify buying friction and prioritize improvements around conversion rate, average order value (AOV), and the customer experience. ❇️ Custom Shopify Themes & Liquid Development Shopify theme development and customization, Online Store 2.0 sections, metafields, and metaobjects. Native Shopify builds that give you flexible layouts and make everyday store updates easier. ❇️ Shopify Plus Development & Integrations Shopify Functions, Checkout Extensibility, app and API integrations, subscriptions, bundles, and memberships. ❇️ Shopify Speed Optimization & Migration Store performance improvements, Shopify migration and replatforming, and ongoing design and development support. ⚫ INDUSTRIES I WORK WITH My core industries are food and beverage, supplements and wellness, and beauty and personal care. I also work with fashion, luxury, jewelry, home, pet, baby, electronics, and other ecommerce brands. ⚫ WHY CLIENTS WORK WITH ME 🟢 You work directly with me. I handle your Shopify design and development myself, without outsourcing. 🟢 Your project gets my attention. I take on 4 to 5 new clients per month so I can stay involved from the initial strategy through implementation. 🟢 I think beyond the design. Your product messaging, offers, mobile experience, and purchase journey are part of the project, not an afterthought. 🟢 I focus on stores you can manage. Custom functionality should support your business without unnecessarily complicating everyday updates. Send me your store URL or project details, and let’s discuss how I can help. Jorge G. Shopify Plus Partner | CRO Designer & Developer
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $30k
Billed in all: $238,731$239k
$1.9k in the last 6 months
Across 18 contracts
Across 188 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Landing Page Design
Ranked by MRR among everyone on Upwork with the skill.
- #19Theme Development946 freelancers · 🇺🇸 #8Top 2%🇺🇸#8 of 60
- #27Theme Customization1,836 freelancers · 🇺🇸 #8Top 1%🇺🇸#8 of 111
- #37Set Up Shopify Site1,974 freelancers · 🇺🇸 #2Top 2%🇺🇸#2 of 105
- #45Liquid1,844 freelancers · 🇺🇸 #17Top 2%🇺🇸#17 of 183
- #56Shopify Website Redesign2,433 freelancers · 🇺🇸 #8Top 2%🇺🇸#8 of 130
- #60Shopify Templates3,688 freelancers · 🇺🇸 #12Top 2%🇺🇸#12 of 267
- #62Page Speed Optimization3,190 freelancers · 🇺🇸 #19Top 2%🇺🇸#19 of 210
- #64Landing Page Design4,897 freelancers · 🇺🇸 #18Top 1%🇺🇸#18 of 358