ABDUL W.
Product Designer | AI-Native & B2B SaaS | Fixing Product Friction
When SaaS products grow, workflows become harder to navigate, AI features become difficult to trust, and design inconsistencies slow down development. I help B2B SaaS and AI teams fix that friction, from product architecture and UX design to scalable design systems and implementation. 7+ years in product design | $100K+ earned on Upwork | 4,400+ hours 𝗪𝗛𝗔𝗧 𝗜 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨 𝗦𝗢𝗟𝗩𝗘 ▸ Complex SaaS workflows involving multiple users, roles, permissions, and business rules ▸ AI experiences requiring clear feedback, user control, approvals, and recovery states ▸ Onboarding and core product journeys where users struggle to reach value ▸ Data-heavy dashboards, CRMs, and operational products with poor information hierarchy ▸ Fragmented design systems and UX inconsistencies that create implementation friction 𝗦𝗘𝗟𝗘𝗖𝗧𝗘𝗗 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗪𝗢𝗥𝗞 ➤ Prospectory.ai | AI Sales SaaS Designed workflows across ICP creation, lead enrichment, account intelligence, campaigns, email sequences, CRM, inbox, onboarding, roles, and integrations. Reworked an 11-step onboarding journey into 4 structured stages while preserving essential setup requirements. ➤ Briefly AI | AI Meeting Assistant Designed experiences across web, Chrome extension, and desktop, including onboarding, automations, and integrations. Focused on making AI-generated outputs and actions understandable, editable, and reviewable before consequential external actions. ➤ Projectory.ai | AI-Powered RFP & Proposal SaaS Worked on an AI-powered platform for RFP and proposal workflows, focusing on information-heavy experiences, structured review processes, and team collaboration. The product brings proposal related workflows into a more organized, manageable experience. 𝗛𝗢𝗪 𝗜 𝗨𝗦𝗘 𝗔𝗜 𝗜𝗡 𝗠𝗬 𝗗𝗘𝗦𝗜𝗚𝗡 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 I use AI throughout the product lifecycle, not just to generate screens. My approach combines AI-assisted exploration with deliberate product decisions and technical validation. ▸ 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 | 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗖𝗹𝗮𝘂𝗱𝗲: Analyze requirements, investigate competitors, explore user needs, and challenge assumptions. ▸ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 | 𝗔𝗜-𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Structure journeys, information architecture, roles, permissions, business rules, edge cases, and acceptance criteria. ▸ 𝗗𝗲𝘀𝗶𝗴𝗻 𝗘𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻 | 𝗙𝗶𝗴𝗺𝗮, 𝗙𝗶𝗴𝗺𝗮 𝗠𝗮𝗸𝗲, 𝗙𝗶𝗴𝗺𝗮 𝗔𝗜: Explore UI directions, interaction patterns, design systems, and interactive prototypes. ▸ 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗶𝗻𝗴 & 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 | 𝗖𝗼𝗱𝗲𝘅, 𝗟𝗼𝘃𝗮𝗯𝗹𝗲: Prototype workflows, iterate in code, troubleshoot implementation issues, and connect design decisions with functional experiences. ▸ 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗤𝗔 | 𝗔𝗜-𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: Develop test scenarios, inspect critical UI states, review accessibility, and validate implementation against expected behavior. AI helps accelerate the process. I remain responsible for the product logic, design decisions, architecture, and quality. 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 ▸ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗨𝗫 𝗔𝘂𝗱𝗶𝘁 & 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻: Identify friction, prioritize problems, and redesign workflows without unnecessary rebuilding. ▸ 𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Turn requirements and business logic into user flows, wireframes, prototypes, scalable UI, and developer-ready specifications. ▸ 𝗘𝗺𝗯𝗲𝗱𝗱𝗲𝗱 𝗦𝗮𝗮𝗦 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Collaborate directly with founders, product teams, and engineers across features, design systems, development handoff, and implementation QA. I work best with B2B SaaS platforms, AI applications, CRM and sales products, operational dashboards, and workflow heavy software. Send me the product and the problem. I'll help identify what needs fixing, what should stay, and where to begin.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.2k
Billed in all: $132,377$132k
$3.2k in the last 6 months
Across 52 contracts
Earnings, last 30 days
Skill rankings: Top 14% in Information Architecture
Ranked by MRR among everyone on Upwork with the skill.
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