Edward H.

🇦🇺 Australian, native ⚡ 15+ years of commercial experience 🚀 Clients across diverse B2C and B2B sectors in Oceania, Asia, USA, UK and EU 📑 Wide range of research, data and analytics services Combining rigorous market research with data science, I have developed expertise through roles in research, media, and analytics agencies. A university degree in Mathematics and Statistics provided the foundation for my journey into these fields. -- WHY ME? -- ⭐ Flexible and practical - worked with startups to large corporations ⭐ Easy to work with ⭐ Excellent time management and strong work ethic Market Research - Services Overview: ✔️Survey design - Quantitative and Qualitative ✔️Choice Modelling, MaxDiff, Experimental Design ✔️Pricing Research ✔️Branding Research & Tracking ✔️Biostatistics, small sample studies ✔️TAM, SAM, SOM sizing ✔️Ideas Testing and Validation ✔️Go-to-market strategy, pitch decks and investor presentations ✔️SWOT Analysis and Competitor Mapping ✔️Buyer Persona Creation and Segmentation ✔️Stakeholder Qualitative Interviews Data Science - Services Overview: ✔️Predictive Modelling and Machine Learning ✔️Sales Forecasting including Time-Series Forecasting ✔️AI - Generating synthetic data and predictive models ✔️Troubleshooting sales funnels issues - e.g., Shopify, Salesforce, GA4 etc. ✔️Advertising Effectiveness and Marketing Mix Modelling ✔️Customer Acquisition and Churn Analysis ✔️Sentiment Analysis (NLP) and Mind Mapping ✔️Structural Equation Modelling (SEM - PLS) ✔️Statistical Consulting ✔️Proof reading PhD theses and Masters level papers Software Expertise: ✔️R ✔️Python ✔️SPSS ✔️AMOS ✔️Excel & VBA ✔️SQL Data Visualisation: ✔️PowerBI ✔️Tableau ✔️Excel ✔️Looker Studio (Google Data Studio)