Sevak D.

I’m a senior Creative Strategist and Creative Director with 16+ years of experience building and scaling brands through message-led creative that converts. I specialize in turning customer psychology, market research, and performance data into clear creative angles, hooks, and systems that scale across paid ads, UGC, and brand campaigns. My background spans top-tier agency work at DDB, leading campaigns for global brands like Vodafone, Hyundai, Mazda, Red Bull, Pepsi, and many more, as well as performance-driven, belief-shifting storytelling for organizations like UN Women. What I do best is own the message. I dig deep into what customers have already tried, why it didn’t work, and what needs to be said now to move them. From there, I define creative direction, write and refine scripts, and brief editors and creators so ideas can be produced and iterated at speed without losing taste or brand integrity. Clients work with me when they need: • Clear creative strategy, not generic ideas • High-performing ad angles and hooks • Strong briefs for UGC creators and editors • Creative systems that scale, not one-off wins • Someone who understands both brand and performance I’m direct, collaborative, and results-focused. If something can’t be explained logically, I don’t ship it. Happy to jump on a call to see if there’s a fit.