Hassan A.

Sales and marketing can drain anyone. Seriously, it hurts when you pour talent, time, and energy into something and the world just shrugs like “whatever.” No one understands better than a writer who set out to write autobiographies and business books for people. He had the talent, the skills, the ambition. Yet he sank in Upwork’s rat race and remained unseen on LinkedIn for months. That writer was me… At the absolute low of my career. As rejection piled on rejection, I was faced with two choices: quit or restrategize. And I chose the latter. I went back to the drawing board, studied marketing like my life depended on it, and reinvented myself. Since then I’ve earned $20,000+ on Upwork and far more through LinkedIn by learning how to position, attract, and convert. I ended up loving people-led marketing in the process. Now as your fractional marketer, I’m not here to sell you on quick fixes or wasteful ad campaigns. In fact, if you're looking for someone who will recommend pumping all you've got on ads to drive impulsive buys, that person is not me. Instead, whether you’re a B2B or B2C: we’ll create a digital presence with hot-button topics that are so pertinent that strangers (who fit our ICP) scrolling their feed will pause and think; “This is literally happening in my business right now! Who's this person and what else are they talking about?” Then we’ll nurture those strangers into supporters, funnel members, low-ticket clients, high-ticket clients, and ultimately, unrepentant advocates. My approach is built on four pillars: 1. People-led marketing: In a world of AI and automation, people still buy from people. Your personal brand is your competitive advantage. 2. Attention is the new currency: LinkedIn, WhatsApp, and TikTok are places to earn attention; the modern currency of business. And your funnel is where we convert that attention into done deals. 3. Profound words: Every piece of content is data-backed, rooted in real pain points, and designed to speak to the prospects’ deepest pain points. 4. Visual storytelling: In our distracted world, people remember unconventional things they see a lot more than what they read. And we will be there to leverage that. Sometimes that will mean strategic outreach. Or running ads to fill the funnel. Or even adopting the strategy of Russell Brunson, CEO of ClickFunnels who believes the fastest way to get customers exponentially is to partner with those who already have your audience wrapped around their little fingers. This isn't a theoretical imagination. It’s a combination of strategies I’ve successfully implemented for brands like Webifant Security, Wonsulting, ABC-Planning, Machine Mythology, and more across both B2B and B2C. If you’re looking for someone to take full ownership of marketing while you focus on strategy and operations, without worrying about shares, obligations, or ownership dilution, then let's start with the most important question: 👉 What does your business do? And what's the biggest marketing challenge keeping you up at night, right now? Click the invite/message link and let’s go get your dream clients!