Jim B.

Sales and Marketing Analytics Consultant

Over 25 years of experience creating actionable insights through the use of high level analytics to ensure well-informed decisions to grow company revenues and profitability. Strategic thinker who comes at a business problem holistically from a data collection and analytics perspective. Proven collaborator across a variety of functions from the C-suite to the heads of Marketing, Sales, Finance, Operations and IT. Broad experience working with companies of all size from Fortune 50 to Small Businesses in both Consumer and B-to-B markets in the telecommunications, retail, banking, manufacturing, animal health and professional services industries. Specialties: Sales and Marketing Analytics and ROI, Customer Segmentation and Behavior Analysis, Predictive Modeling and Data Mining, Forecasting, Business Software Consulting, Data Integration across software platforms. Technical with attention to detail, a continuous learner and curious thinker who understands that data is the key ingredient, but the secret sauce to business intelligence is the ability to interpret the data and communicate the story in a way that provides a competitive advantage.