Priyanka G.
AI-Powered Performance Marketer | Meta Ads, Google Ads & PPC
I help businesses generate quality leads, boost sales and strengthen their online presence through Meta Ads, Google Ads, PPC Management, Social Media Marketing and Performance Marketing. Whether you're looking to attract qualified leads, scale an eCommerce store, improve your advertising ROAS, or establish a stronger social media presence, I can help you strategize, execute and optimize your digital marketing campaigns. I work with businesses, agencies, startups and eCommerce brands across various industries, combining paid advertising, organic social media, performance analytics and AI-driven marketing workflows to achieve measurable business results. **META ADS | FACEBOOK & INSTAGRAM ADVERTISING** I help businesses connect with the right audience and turn advertising spend into valuable leads, sales and conversions. - Facebook Ads Campaign Setup - Instagram Ads Management - Meta Advertising Strategy - Lead Generation Campaigns - eCommerce Sales Campaigns - Audience Research & Targeting - Custom and Lookalike Audiences - Retargeting and Remarketing - Ad Creative Planning - Campaign Testing and Optimization - Meta Pixel Installation and Tracking - Campaign Performance Monitoring - ROAS and CPA Improvement **GOOGLE ADS & PPC MANAGEMENT** From initial campaign setup to continuous optimization, I focus on maximizing advertising results and utilizing marketing budgets effectively. - Google Search Ads - Google Display Advertising - Google Shopping Ads - Performance Max Campaigns - YouTube Advertising - PPC Campaign Management - Keyword Research - Competitor Research - Negative Keyword Management - Conversion Tracking - Landing Page Suggestions - Google Ads Account Audit - Budget and Bid Management - Lead Generation - eCommerce PPC **SOCIAL MEDIA MARKETING & MANAGEMENT** Create a strong brand identity, connect with your target audience and build an active and engaged community. - Social Media Strategy - Social Media Profile Management - Instagram Marketing - Facebook Marketing - LinkedIn Marketing - Pinterest Marketing - YouTube Marketing - Content Strategy and Calendars - Social Media Content Development - Reels, Stories and Carousels - Community Engagement - Hashtag and Audience Research - Social Media Performance Analytics - Brand Awareness Campaigns **eCOMMERCE & DTC PERFORMANCE MARKETING** I help online businesses attract relevant customers, increase conversions and grow their paid advertising campaigns. - Shopify Marketing - eCommerce Ad Management - DTC Brand Advertising - Facebook and Instagram Shopping Ads - Google Shopping Campaigns - Product-Based Advertising - Customer Acquisition Strategy - Retargeting and Remarketing - Sales Funnel Optimization - Conversion Rate Optimization (CRO) - Customer Journey Improvement - ROAS and CPA Optimization **AI-POWERED DIGITAL MARKETING** I leverage AI-supported workflows to enhance marketing research, streamline content creation and improve campaign strategies. - AI-Assisted Marketing Strategy - AI Content Development - AI Social Media Planning - AI-Powered Creative Research - AI Ad Copywriting - Marketing Process Automation - AI-Assisted Audience Analysis - AI Content Repurposing - Marketing Workflow Optimization **ANALYTICS, TRACKING & REPORTING** Effective marketing strategies start with accurate data. I focus on measuring campaign results and finding areas for continuous improvement. - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Google Search Console - Google Ads Conversion Tracking - Meta Pixel Setup - Campaign Performance Reporting - CPA, CPL and ROAS Analysis - A/B Campaign Testing - Marketing KPI Monitoring - Performance Optimization **Industries I Work With** eCommerce | DTC Brands | Beauty & Skincare | Healthcare | Finance | Real Estate | Professional Services | SaaS | Local Businesses | Nonprofits. **Selected Campaign Experience** - Google Ads eCommerce campaign portfolio showcasing 6.2K conversions at a reported $4.66 CPA. - Supported a mortgage advertising client in scaling monthly ad spend from $5K to $20K while reducing cost per lead, as highlighted in client feedback. - Managed Google Ads and Facebook Ads projects, receiving positive client feedback. - Experience handling ongoing PPC retainers, social media management and performance marketing campaigns. **Why Work With Me?** - Experience in paid advertising and organic digital marketing. - Meta Ads and Google Ads campaign expertise. - Strong understanding of eCommerce and DTC marketing. - Data-focused campaign management and optimization. - AI-supported content creation and marketing workflows. - Transparent communication and consistent reporting. - Focus on lead generation, conversions and sustainable growth. **Let's Grow Your Business** Whether you need Meta Ads management, Google PPC advertising, eCommerce campaigns, social media management or an end-to-end digital marketing strategy, let's talk about your business goals.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $976
Billed in all: $40,369$40k
$488 in the last 6 months
Across 43 contracts
Earnings, last 30 days
Skill rankings: Top 30% in Google AdSense
Ranked by MRR among everyone on Upwork with the skill.
- #138Google AdSense461 freelancers · 🇮🇳 #48Top 30%🇮🇳#48 of 126
- #514Google Ads Account Setup1,074 freelancers · 🇮🇳 #167Top 48%🇮🇳#167 of 280
- #675Google Ad Manager1,806 freelancers · 🇮🇳 #203Top 37%🇮🇳#203 of 439
- #716Google Ads Account Management1,516 freelancers · 🇮🇳 #211Top 47%🇮🇳#211 of 358
- #3,317Google Ads9,625 freelancers · 🇮🇳 #890Top 34%🇮🇳#890 of 2,087