Marcos R.

I build and run 𝗕𝟮𝗕 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝗚𝗧𝗠 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 systems using 𝗜𝗖𝗣 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗶𝗻𝘁𝗲𝗻𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀, 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹, and 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 to generate 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 and 𝗯𝗼𝗼𝗸𝗲𝗱 calls. I've built and managed 50+ outbound systems across B2B industries, from complete GTM and RevOps builds to ongoing campaign management and optimization. With 5+ years building, managing, and optimizing 𝗕𝟮𝗕 𝗚𝗧𝗠 systems, cold email campaigns, LinkedIn outreach, and outbound lead generation, I help clients build complete outbound engines from scratch or become a long-term partner to 𝗿𝘂𝗻, 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲, 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 them. Most 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 don't fail because teams aren't sending enough. They fail because targeting is wrong, 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 doesn't connect with the right buyers, 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 breaks, or campaigns aren't optimized quickly enough. Whether you need a 𝗕𝟮𝗕 𝗚𝗧𝗠 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺 built from scratch, underperforming campaigns optimized, or a long-term partner to manage your outbound engine, I build and optimize for 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 🔹 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗦𝘆𝘀𝘁𝗲𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 I build and manage outbound systems across ICPs, lead lists, cold email, LinkedIn outreach, AI personalization, reply handling, and weekly optimization to consistently generate qualified meetings. 🔹 𝗚𝗧𝗠 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 Build complete outbound infrastructure across ICP strategy, intent signals, enrichment, AI personalization, deliverability, campaign sequencing, CRM integration, lead routing, and reply workflows. Systems can be managed ongoing or documented and handed off internally. 🔹 𝗖𝗼𝗹𝗱 𝗘𝗺𝗮𝗶𝗹 & 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 If your outbound is running but pipeline isn't moving, I diagnose ICP mismatch, deliverability issues, weak messaging, offer problems, and reply handling gaps, then optimize toward consistent qualified meetings. 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗜’𝗩𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗘𝗗 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗦𝘆𝘀𝘁𝗲𝗺 𝗕𝘂𝗶𝗹𝘁 𝗳𝗿𝗼𝗺 𝗭𝗲𝗿𝗼 Built a cold email and LinkedIn outbound system for a B2B SaaS company, including ICPs, messaging, deliverability, CRM workflows, and AI personalization. Launched in one week, reaching 3,000+ prospects monthly and generating qualified meetings within three weeks. 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗦𝘆𝘀𝘁𝗲𝗺 + 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Built and now manage a complete cold email and LinkedIn outbound system for a B2B agency, replacing $3K/month in SDR costs. Manage ICPs, deliverability, and optimization across 5,000+ prospects monthly, generating 5.7%–7.1% reply rates and 20+ booked calls per month. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗙𝗶𝘅 Took over an underperforming cold email campaign with a 12% bounce rate and emails landing in spam. Rebuilt deliverability, messaging, and targeting. Bounce rate dropped to 1.5%, reply rates increased 40%, and booked appointments became consistent. 𝗛𝗢𝗪 𝗜 𝗕𝗨𝗜𝗟𝗗 𝗢𝗨𝗧𝗕𝗢𝗨𝗡𝗗 𝗧𝗛𝗔𝗧 𝗖𝗢𝗡𝗩𝗘𝗥𝗧𝗦 𝗜𝗖𝗣 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗜𝗻𝘁𝗲𝗻𝘁 𝗦𝗶𝗴𝗻𝗮𝗹𝘀 Define and segment high-fit ICPs, then use buying signals, intent data, enrichment, and account intelligence from Apollo, Clay, and LinkedIn Sales Navigator to prioritize decision-makers most likely to engage. 𝗖𝗼𝗹𝗱 𝗘𝗺𝗮𝗶𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗔𝗜 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Develop cold email sequences using tested messaging, AI personalization, dynamic variables, and offer angles designed to drive 𝗿𝗲𝗽𝗹𝗶𝗲𝘀 𝗮𝗻𝗱 𝗯𝗼𝗼𝗸𝗲𝗱 𝗰𝗮𝗹𝗹𝘀, not just opens. 𝗘𝗺𝗮𝗶𝗹, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝗣𝗵𝗼𝗻𝗲 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 Launch coordinated cold email and LinkedIn outreach with phone sequencing, dialer setup, inbox rotation, sending limits, and deliverability managed end-to-end. 𝗥𝗲𝗽𝗹𝘆 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴 & 𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 Auto-pause positive replies, classify responses with AI, automate qualification and routing, and turn replies into meetings and pipeline. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 Track reply rates, booked calls, campaign performance, and pipeline with ongoing testing, reporting, and optimization. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 Pair founder-led LinkedIn content with targeted outreach to build authority, warm prospects, and increase familiarity before and during direct outreach. 📩 Whether you need to build a GTM system from scratch, fix what's not working, improve performance, or have someone manage it ongoing, message me with what you're working on and I'll share how I'd approach it.