Josh W.

🛡️ Expert-Vetted: Top 1% of Upwork Freelancers 🛡️ 👋 Hello! I'm Josh. I use advanced analytics and data storytelling to help you unlock the power of your consumer data and make informed decisions. End results might include a research study design, customer segmentation, pricing analysis, predictive models, Tableau dashboards, or a strategic insights report. Throughout the journey, I'm a partner and advisor. I use design thinking and agile concepts to understand the problem to solve and focus on what's most important to your business and customers. During my 12-year tenure at a Big 4 firm and now as an independent consultant, I've developed a reputation for delivering precise and creative insights. I'm also a data storytelling coach and founder of the Market Research Tableau User Group. I look forward to working with you! ---------- SERVICES 💸 Pricing & Prioritization • MaxDiff and best-worst scaling (feature prioritization) • TURF analysis • Van Westendorp / Gabor-Granger • Choice-Based Conjoint (CBC) and Adaptive Choice-Based Conjoint (ACBC), using Hierarchical Bayes estimation and built in Sawtooth Software • Market simulators • Custom discrete choice experiments for product configuration, trade-offs, and price elasticity • Willingness to pay research 🔍 Segmentation & Modeling • Market segmentation (attitudinal, behavioral, hybrid), using cluster, latent class, and factor analysis • Typing tools for future targeting • Cluster and factor analysis • Predictive models (churn, adoption, satisfaction) • Key driver analysis • Persona development 🧩 Survey & Research Design • Questionnaire design (B2C + B2B) • Sample frame and screener development • Fieldwork support (recruitment/programming - direct or via partners) • Custom research plans tied to business goals 📊 Data Visualization • Executive-ready charts and reporting • Tableau dashboards (static and interactive) • Embedded dashboards for internal teams or clients • Automated reporting workflows 💡Insights & Strategy Consulting • Synthesis of research, internal data, and strategic context • Data storytelling for executive audiences • Custom insights reports and stakeholder workshops • Secondary research and competitive context ---------- 🔥 PASSIONS • Improving product and service experiences by understanding customer preferences and behavior • Integrating internal data with research data to reveal the complete customer narrative • Combining creativity with proven analytical methods to generate novel insights 🎓 CERTIFICATIONS AND TRAINING Marketing and Analytics Certificate Programs - DePaul: ▪ Predictive Analytics ▪ Multichannel Marketing ▪ Social Media Marketing ▪ Digital Marketing Optimizing Features and Pricing Using Survey Research – Sawtooth Software: ▪ MaxDiff (Maximum Difference Scaling) ▪ CBC (Choice-Based Conjoint) ▪ ACBC (Adaptive Choice-Based Conjoint) Other Certifications: ▪ Foundations in Design Thinking Certificate – IDEO U ▪ Customer Journey Mapping, UX Psychology Workshops ▪ Certified LEGO® SERIOUS PLAY® Facilitator ▪ Design Sprint Masterclass – AJ&Smart ▪ Improv Level A – The Second City ▪ Project Management Professional ▪ Certified Scrum Master