Kalpana Y.

With 10+ years of experience and $75k+ Total Earnings in Data analytics, Market research, Quantitative Surveys , market stats research , data analysis , quantitative research, basic statistics, and Data reporting . Would like to help my client achieve their objectives through intelligent implication of data available . 400+ projects handled • Worked alongside top management in formulating strategy to define growth, creating dynamic new products for FMCG and other industries. • Competency in developing and executing survey-based research projects for providing better understanding of consumer needs and helped in developing strong brands & products. • Rolled - out large-scale quantitative research projects based on consumer immersions and quality implementation which includes design, coordination, data analysis, report & insights generation. • KEY SKILLS: Consumer Insights Generation, Market & business Intelligence, Quantitative/Qualitative research, Category / Brand research, Data/ Survey Research, Client & Stakeholder handling, Project Management. • Successfully worked with various renowned clients like Tropicana ,7up, Nimbus, Miranda, Slice, Samsung, Pizza Hut, KFC, Cheerios, Nature Valley, Haagen Daaz Markay, Pillsbury, WFS and so on. • Gained in-depth exposure in managing research for product evaluation, pricing, packaging, concept, campaign assessments, brand health, new product development and so on. Excellent power point and word skills Tools Used • SPSS (Running basic statistics, correlations, regression, cluster analysis, cross tabulation etc) • Tableau, Power BI (Data Visualization) • SQL (Data Extraction) • Advanced Excel (Pivots, look up etc) • Knowledge of measuring strategy effectiveness which includes creating a metrics framework to monitor marketing performance, collating data, developing and utilizing marketing dashboards/ report to draw inferences. • Understanding and analysing of market trends / market changes / demographic/google analytics. I believe in holistic approach to achieving a business goal through data research and generating meaningful insights. Would be happy to associate with client for better future prospects.