Alex M.

Making companies look cool for 10+ years — 150+ brands and $34,769 revenue days. I operate at the intersection of first-of-its-kind creative and high-performance marketing: building complete brand systems, concepting campaigns, and designing the work myself. MY GOAL To help your brand thrive online and in person — more attention, more traffic, more sales. So your brand is no longer dependent on random campaigns, boaring and recycled ideas, and creative that gets ignored. It's time to change the way your brand speaks to the world. THE PROCESS I HANDLE Brand strategy, positioning, naming direction, logo and identity systems, typography, color systems, brand guidelines, design systems, component libraries, campaign concepts, art direction, packaging design, print and large format, out-of-home, website and storefront design, email design, social creative, and presentation design — so you can focus on your responsibilities without worrying about babysitting me. WHY ME? Creative veteran — 150+ brands, startups, and agencies over 10+ years A to Z execution — from back of the napkin to real life Systems built to scale — national expansion, 7 locations, 5,000 assets, expanded product lines Physical and digital — manufacturing, packaging, billboards, and truck fleets, not just screens Speed when it counts — brand from idea to full scale in 60 days, grossing $500K Award-recognized — Washington City Paper ""Best of DC"" 2023 Finalist, Best Creative/Marketing Agency Marketing × design — I know what consumers respond to, and I design for your ideal customer SERVICES I OFFER 1. Brand Systems & Identity Positioning, visual language, logo construction, typography, color, and guidelines. Built as a system your team can actually run — not a Canva logo file. 2. Campaign Concepts & Art Direction The idea first, then art-directed territories so you can see it instead of reading about it. Plus direction of the designers and content teams executing it. 3. Packaging & Physical Design Packaging, print, large format, and retail. Work that gets manufactured, with the production knowledge behind it. 4. Web & E-Commerce Design Storefronts, landing pages, and UX built to convert — from someone who has run an e-commerce business, not just designed for one. 5. Content & Campaign Creative Email design, social creative, and campaign assets built on the brand system rather than bolted onto it — so every piece talks to every other. 6. Creative Systems at Scale Templates, component libraries, creative rules, and content pillars, so the work stays on-brand after the engagement ends or the team expands. WHAT THE RESULTS LOOK LIKE 🔹 Consumer Goods DTC — built from zero → peak day $34,769, sustained $20K+ Meta-restricted category. When the ads can't carry it, the brand has to. 🔹 E-commerce rebrand — after a legal dispute → $400k in 90 days Rebrands usually cost revenue. This one created it. 🔹 Produce distributor — 1 to 7 locations → 400% traffic, 300% ROI in month one Brand system built to hold through a multi hundred million dollar PE-backed acquisition across three states. 🔹 Generative visual system — 340+ elements, 5,000 assets → $500K in 60 days Directed a design team from concept through production. 🔹 Luxury real estate — launched a commercial division inside one of the strongest global brands in the category Brand, collateral, and campaigns for listings into the tens of millions. WHO'S THIS FOR → Brands that are stuck and need someone who can see the angle nobody else has → Companies launching something that has to land right the first time → Brands that need a complete system, not just a logo → Agencies that need senior creative direction without a full-time hire → Teams who have media handled and need the creative to be better TOOLS I WORK WITH Adobe Photoshop, Illustrator, InDesign, After Effects, Figma, Shopify, WordPress, Webflow, Klaviyo, Mailchimp, MidJourney, Runway, CapCut, GoHighLevel, ChatGPT, Claude Send me a message and I'll take a look at your brand and tell you straight if it's a fit — and what I'd do that you haven't tried yet.