Katie K.

Google Ads & Meta Ads Expert | Lead Generation & Paid Media

I help businesses turn Google Ads and Meta Ads into qualified leads, booked appointments, and sales -with a clear understanding of what their advertising dollars are producing. Expert-Vetted on Upwork | 100% Job Success | $800K+ in Upwork earnings With 15+ years of digital marketing experience, I combine strategic planning with campaign management, creative development, and conversion optimization. I’m Google Ads and Meta certified, with extensive experience helping B2B and B2C businesses market high-value services and products. My work connects the entire customer journey: the audience you reach, the message that gets their attention, the landing page that drives action, and the tracking that tells us what happened. I’m particularly experienced in legal, medical and dental, B2B SaaS, home services, franchises, and ecommerce. Whether your goal is a qualified case inquiry, a patient appointment, a booked demo, or an online purchase, I build the strategy around that outcome. What I can help you with: • Paid media strategy and management Google Search, Performance Max, Shopping, YouTube, Facebook, and Instagram campaigns built around your offer, audience, and acquisition goals. • Account audits and performance improvement Detailed reviews of campaign structure, search terms, targeting, bidding, budgets, creative, and conversion tracking to identify wasted spend and prioritize improvements. • Ad creative and testing Persuasive ad copy, static graphics, UGC-style videos, and AI video creative, with ongoing testing to learn which messages and offers resonate. • Landing pages and conversion optimization Messaging, page layouts, offers, and lead forms that help prospects take the next step. • Conversion tracking and reporting GA4, Google Tag Manager, Google Ads conversion tracking, and Looker Studio dashboards that make performance easier to understand and act on. I also manage LinkedIn, TikTok, and Microsoft Ads when they fit your business goals. You can expect clear communication, thoughtful recommendations, and ongoing attention to lead quality, acquisition costs, and opportunities to grow. I explain what we’re testing, what the data shows, and what I recommend next. Send me a message with your website, advertising goals, and biggest challenge. Let’s discuss how I can help improve your results.