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Sebastian D.
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Sebastian D.

GTM Engineer | I Build AI-Powered Outbound & Automation System

I help B2B SaaS companies, service businesses, and product-based companies identify where they currently are in their GTM journey, determine what is holding back the next stage of growth, and engineer the systems needed to move forward. Whether you're entering a market, struggling to find repeatable demand, trying to scale what already works, or preparing to expand into new markets, I help turn GTM strategy into a connected system that can execute, learn, and scale. My approach is built around three stages of market fit: 📌 Problem-Market Fit → Product-Market Fit → Platform-Market Fit The goal is to understand where your business is today, identify what needs to change to reach the next phase, and build the GTM engine required to scale toward larger and global markets. 📌 How I approach GTM Engineering: Every engagement starts with diagnosis before execution. I assess your GTM across 8 dimensions to identify your current stage and the growth constraint holding you back, whether that's demand, conversion, delivery, retention, or expansion. From there, I align your ICP, positioning, messaging, data, buying signals, channels, sales processes, customer workflows, and technology around the next stage of growth. The process typically looks like: Diagnose → Architect → Build → Activate → Optimize** You get a clear understanding of where you are, what needs to change, what should happen next, and a practical roadmap for implementing it. 📌 Where I can help: GTM Strategy & Market Fit → GTM diagnosis and growth-blocker identification → ICP definition and validation → Market and segment selection → Problem-Market, Product-Market & Platform-Market Fit → Positioning and messaging → Offer and GTM strategy → 90-day growth and expansion roadmap 📌 GTM Intelligence & Data → Account and contact research → Data enrichment and structuring → Technographic research → Intent and buying signals → Lead scoring and qualification → Prospecting systems → Single source of truth across GTM teams 📌 Demand Generation & Outbound → Cold email infrastructure → LinkedIn outreach systems → Personalized campaign infrastructure → Email deliverability: SPF, DKIM, DMARC → Outbound testing and validation → Prospect research and personalization → Follow-up and pipeline generation Outbound is a major part of my background, but I don't treat it as the entire GTM strategy. I use it as one component of a broader system for validating messaging, generating demand, and creating qualified pipeline. 📌 CRM & Revenue Operations → CRM setup and optimization → Lead routing and lifecycle automation → Pipeline workflows → Qualification and handoff systems → Reporting and dashboards → Marketing, sales, and customer success alignment 📌 Customer Value, Retention & Expansion → Customer onboarding workflows → Lifecycle automation → Customer health and retention signals → Re-engagement systems → Upsell and cross-sell opportunities → Expansion and referral workflows 📌 Automation & AI-Native GTM Systems → n8n workflows → AI research agents → AI-powered qualification → Personalization at scale → CRM automation → API integrations and webhooks → Data synchronization and automated routing 📌 What you can expect from an engagement: → A clear diagnosis of your current GTM stage → A validated ICP based on real market evidence → Clear positioning, messaging, and offers → A defined intelligence and buying-signal layer → A working demand and outbound system → Connected CRM and pipeline workflows → Customer lifecycle and retention systems where required → A 90-day roadmap with priorities, owners, and sequencing → Automation and AI applied to processes that are already validated → A clear view of the next growth lever, whether that's deeper penetration, new segments, new markets, or new offers Typical engagements run 8–12 weeks, depending on where you are starting and how much infrastructure already exists. 📌 Why clients hire me: I've spent over 7 years working at the intersection of GTM strategy, outbound, data, automation, and revenue systems. I've built high-volume email infrastructure, prospecting systems, LinkedIn campaigns, CRM workflows, AI-powered processes, and automated GTM systems. That experience gives me an understanding of both the strategic question and the technical execution required to make the strategy work. I don't just recommend tools. I figure out what needs to happen, design the system around it, build the workflows, connect the technology, and optimize the system based on what the market tells us. 📌 My technical & GTM stack: n8n, AI/LLMs, Clay, HubSpot, Pipedrive, GoHighLevel, Zoho, Klaviyo, LinkedIn, cold email platforms, APIs, webhooks, Google Workspace, email infrastructure, and deliverability tools. I work within your existing stack wherever possible. If your current tools can solve the problem, I build around them instead of recommending unnecessary replacements.

🇳🇬Kaduna, Nigeria$40/hr100% JSS4.96 (45)Since Oct 2019
GlobeUpwork

Earnings and projects

MRR
$214

Last 6 months ÷ 6

World#110,924 / 412k
🇳🇬Country#3,867 / 13.8k
Revenue, last 30 days
$1k

Last 6 months: $1.3k

World#42,531 / 412k
🇳🇬Country#887 / 13.8k
Total earnings
$39k

Billed in all: $40k

World#92,402 / 412k
🇳🇬Country#1,065 / 13.8k
Per project
$548

$129 in the last 6 months

World#174,318 / 412k
🇳🇬Country#3,766 / 13.8k
Projects, last 6 months
10
70% fixed30% hourly
World#18,298 / 412k
🇳🇬Country#1,220 / 13.8k
Projects in all
71

Across 79 contracts

61% fixed39% hourly
World#42,159 / 412k
🇳🇬Country#739 / 13.8k

Earnings, last 30 days

$39.9k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$38.5k$39.0k$39.5k$40.0kOct 8Oct 23Nov 7

Skill rankings: Top 22% in Bulk Marketing

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