Skip to content
BackNov 7
Liriel A.
Upwork badge

Liriel A.

Email Marketing Specialist for E-commerce | Shopify Expert

I help Shopify and e-commerce brands increase revenue through strategic email marketing. With 8+ years of experience hands-on experience managing email campaigns for e-commerce clients, I bring both technical precision and marketing strategy to every project. What I specialize in: ⚡ Email campaign strategy & execution (welcome sequences, abandoned cart, win-back campaigns) ⚡ Shopify integration & optimization ⚡ Conversion-focused copywriting ⚡ Marketing automation setup (ActiveCampaign, Klaviyo) ⚡ Customer segmentation & personalization My approach: I don't just write emails, I build systems that convert browsers into buyers and one-time customers into repeat purchasers. Every campaign is data-driven, brand-aligned and optimized for your bottom line. Recent work: Managing email marketing for a fashion e-commerce brand, creating seasonal campaigns, brand voice guidelines and automated sequences that drive consistent sales. If you need someone who understands both the technical backend AND the marketing psychology that makes customers, let's work together. :)

🇵🇭Calamba City, Philippines$18/hr100% JSSSince Oct 2019

Earnings and projects

MRR
$350

Last 6 months ÷ 6

World#92,161 / 412k
🇵🇭Country#17,372 / 56.3k
Revenue, last 30 days
$257

Last 6 months: $2.1k

World#77,404 / 412k
🇵🇭Country#15,804 / 56.3k
Total earnings
$7.7k

Billed in all: $8k

World#218,566 / 412k
🇵🇭Country#34,990 / 56.3k
Per project
$1.5k

$1.1k in the last 6 months

World#93,698 / 412k
🇵🇭Country#18,598 / 56.3k
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇵🇭Country#8,168 / 56.3k
Projects in all
5
0% fixed100% hourly
World#266,042 / 412k
🇵🇭Country#25,565 / 56.3k

Earnings, last 30 days

$8k+$257 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$7.6k$7.8k$8.0kOct 8Oct 23Nov 7

Skill rankings: Top 22% in Google

Ranked by MRR among everyone on Upwork with the skill.

  1. #289ActiveCampaign1,108 freelancers · 🇵🇭 #61Top 26%
  2. #297Google1,327 freelancers · 🇵🇭 #119Top 22%
  3. #549Microsoft Outlook1,954 freelancers · 🇵🇭 #208Top 28%
  4. #569Email Marketing Strategy2,223 freelancers · 🇵🇭 #57Top 26%
  5. #569Email Campaign1,929 freelancers · 🇵🇭 #93Top 29%
  6. #873Klaviyo2,875 freelancers · 🇵🇭 #117Top 30%
  7. #1,712Executive Support5,288 freelancers · 🇵🇭 #682Top 32%
  8. #2,028Communications7,670 freelancers · 🇵🇭 #742Top 26%