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Stefan N.
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Stefan N.

Fractional CMO & Google Ads Strategist | 1.4M USD Monthly Ad Spend

I help eCommerce and SaaS companies scale profitably — not just spend more on ads. Last year alone, my work generated $𝟳𝟮𝗠 𝗶𝗻 𝗽𝗿𝗼𝗳𝗶𝘁 for clients. In 2025, I’ve helped 𝟭𝟯 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝟮–𝟲× 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 while 𝗱𝗼𝘂𝗯𝗹𝗶𝗻𝗴 (𝗼𝗿 𝗺𝗼𝗿𝗲) 𝗥𝗢𝗔𝗦. I currently manage ~$𝟭.𝟰𝗠/𝗺𝗼𝗻𝘁𝗵 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱, primarily across Google Ads ecosystems. 𝗪𝗲’𝗿𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗳𝗶𝘁 𝗶𝗳: Your paid acquisition is underperforming or plateaued You want 𝗽𝗿𝗼𝗳𝗶𝘁-𝗳𝗶𝗿𝘀𝘁 𝗴𝗿𝗼𝘄𝘁𝗵, not vanity metrics You already have traction and want to scale cleanly You’re tired of freelancers/agencies guessing 𝗪𝗵𝗮𝘁 𝗜 𝗯𝗿𝗶𝗻𝗴: 14+ 𝘆𝗲𝗮𝗿𝘀 in digital marketing Former digital marketing executive, led a team of 25 Fractional CMO mindset (strategy, systems, accountability) Deep expertise in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗖𝗥𝗢, 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 Campaigns managed in English, German & French Fluent in English, Serbian, German, Norwegian (FR conversational) 𝗖𝗼𝗿𝗲 𝗳𝗼𝗰𝘂𝘀 𝗮𝗿𝗲𝗮𝘀: Google Ads (Search, Shopping, PMax, Demand Gen) Full-funnel acquisition strategy Conversion rate optimization Advanced tracking (GA4, GTM, enhanced conversions) 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝘁 𝗶𝗳: You’re just starting out with no real traction yet You want “Google suspension recovery” work You don’t have clear goals or KPIs If this sounds aligned, check my portfolio or send a message — happy to see if it makes sense to work together.

🇷🇸Belgrade, Serbia$39/hr100% JSS4.76 (37)Since Oct 2019
GlobeUpwork

Earnings and projects

MRR
$4.2k

Last 6 months ÷ 6

World#7,318 / 412k
🇷🇸Country#76 / 4,015
Revenue, last 30 days
$3.7k

Last 6 months: $25k

World#9,114 / 412k
🇷🇸Country#93 / 4,015
Total earnings
$256k

Billed in all: $269k

World#10,228 / 412k
🇷🇸Country#127 / 4,015
Per project
$2.8k

$4.2k in the last 6 months

World#58,133 / 412k
🇷🇸Country#632 / 4,015
Projects, last 6 months
6

Across 7 contracts

57% fixed43% hourly
World#34,405 / 412k
🇷🇸Country#266 / 4,015
Projects in all
90

Across 100 contracts

43% fixed57% hourly
World#31,807 / 412k
🇷🇸Country#533 / 4,015

Earnings, last 30 days

$269k+$3.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$264k$266k$268k$270kOct 8Oct 23Nov 7

Skill rankings: Top 1% in Google

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Google Display Network379 freelancers · 🇷🇸 #1Top 3%
  2. #19Google1,327 freelancers · 🇷🇸 #1Top 1%
  3. #74Campaign Optimization1,751 freelancers · 🇷🇸 #2Top 4%
  4. #77Google Shopping1,118 freelancers · 🇷🇸 #2Top 7%
  5. #142Google Tag Manager3,074 freelancers · 🇷🇸 #3Top 5%
  6. #160Search Engine Marketing3,899 freelancers · 🇷🇸 #2Top 4%
  7. #164Pay Per Click Advertising3,584 freelancers · 🇷🇸 #2Top 5%
  8. #220PPC Campaign Setup & Management5,012 freelancers · 🇷🇸 #2Top 4%