Stefan N.
Fractional CMO & Google Ads Strategist | 1.4M USD Monthly Ad Spend
I help eCommerce and SaaS companies scale profitably — not just spend more on ads. Last year alone, my work generated $𝟳𝟮𝗠 𝗶𝗻 𝗽𝗿𝗼𝗳𝗶𝘁 for clients. In 2025, I’ve helped 𝟭𝟯 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝟮–𝟲× 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 while 𝗱𝗼𝘂𝗯𝗹𝗶𝗻𝗴 (𝗼𝗿 𝗺𝗼𝗿𝗲) 𝗥𝗢𝗔𝗦. I currently manage ~$𝟭.𝟰𝗠/𝗺𝗼𝗻𝘁𝗵 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱, primarily across Google Ads ecosystems. 𝗪𝗲’𝗿𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗳𝗶𝘁 𝗶𝗳: Your paid acquisition is underperforming or plateaued You want 𝗽𝗿𝗼𝗳𝗶𝘁-𝗳𝗶𝗿𝘀𝘁 𝗴𝗿𝗼𝘄𝘁𝗵, not vanity metrics You already have traction and want to scale cleanly You’re tired of freelancers/agencies guessing 𝗪𝗵𝗮𝘁 𝗜 𝗯𝗿𝗶𝗻𝗴: 14+ 𝘆𝗲𝗮𝗿𝘀 in digital marketing Former digital marketing executive, led a team of 25 Fractional CMO mindset (strategy, systems, accountability) Deep expertise in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗖𝗥𝗢, 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 Campaigns managed in English, German & French Fluent in English, Serbian, German, Norwegian (FR conversational) 𝗖𝗼𝗿𝗲 𝗳𝗼𝗰𝘂𝘀 𝗮𝗿𝗲𝗮𝘀: Google Ads (Search, Shopping, PMax, Demand Gen) Full-funnel acquisition strategy Conversion rate optimization Advanced tracking (GA4, GTM, enhanced conversions) 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝘁 𝗶𝗳: You’re just starting out with no real traction yet You want “Google suspension recovery” work You don’t have clear goals or KPIs If this sounds aligned, check my portfolio or send a message — happy to see if it makes sense to work together.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $25k
Billed in all: $269,213$269k
$4.2k in the last 6 months
Across 7 contracts
Across 100 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Google
Ranked by MRR among everyone on Upwork with the skill.
- #13Google Display Network379 freelancers · 🇷🇸 #1Top 3%🇷🇸#1 of 3
- #19Google1,327 freelancers · 🇷🇸 #1Top 1%🇷🇸#1 of 3
- #74Campaign Optimization1,751 freelancers · 🇷🇸 #2Top 4%🇷🇸#2 of 13
- #77Google Shopping1,118 freelancers · 🇷🇸 #2Top 7%🇷🇸#2 of 9
- #142Google Tag Manager3,074 freelancers · 🇷🇸 #3Top 5%🇷🇸#3 of 27
- #160Search Engine Marketing3,899 freelancers · 🇷🇸 #2Top 4%🇷🇸#2 of 25
- #164Pay Per Click Advertising3,584 freelancers · 🇷🇸 #2Top 5%🇷🇸#2 of 22
- #220PPC Campaign Setup & Management5,012 freelancers · 🇷🇸 #2Top 4%🇷🇸#2 of 29