Erik M.

I’m excited to link up as your Social Media Ads Marketing teammate! I have a passion for digital marketing and with data based, results-driven mindset, I thrive in fast-paced, ever-evolving environments—especially within startups. As of January 2025, I’ve recently completed my ad recertifications, ensuring I’m up to date with the latest industry trends, platform updates ( Amazon Ads, LinkedIn Ads, Meta/Facebook Ads, Instagram Ads, and Google/Youtube Ads), and best practices for maximizing campaign impact. As of January 2025 I've have also completed certification in GoHighLevel. Since 2018, I’ve focused on digital media, specializing in social media ad management since 2020. My expertise spans: ✔ Social Media Advertising & Strategy – Creating and optimizing paid ad campaigns across Instagram, Facebook, LinkedIn, Google (YouTube), and Etsy. ✔ Content Planning & Creation – Writing engaging scripts, adapting captions, and producing compelling visual content. ✔ Data-Driven Decision Making – Analyzing performance metrics, A/B testing, and crafting in-depth analytics reports to refine strategies. ✔ Video Editing & Media Sourcing – Experienced with Adobe (since 2014) and Canva (since 2021), leveraging AI to create dynamic visual content. ✔ CRM & Social Media Management Tools – Proficient in Hootsuite and GoHighLevel to streamline marketing efforts. ✔ Team Collaboration & Communication – A natural connector, whether in-person or virtually, ensuring alignment and excellence across teams. For nearly two decades, I’ve worked remotely, navigating the digital landscape with agility and innovation. Beyond my marketing skills, I bring deep IT technical insights as I have worked as a cybersecurity technician as well. I bring a strong work ethic, adaptability, and an insatiable drive for growth. I embrace challenges, push boundaries, and take ownership of both successes and setbacks—each one a stepping stone for improvement. While I don’t hold a bachelor's degree, my hands-on experience, business maturity, and ability to thrive in agile environments more than make up for it. I’d love the opportunity to discuss how my experience and enthusiasm can contribute to your team. Let’s connect and explore how we can elevate your brand’s digital presence together!