Dana G.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

❇️ UPWORK TOP 1% ❇️ EXPERT-VETTED ❇️ 100% JOB SUCCESS RATE ❇️ Experience includes Enterprise, Start-up, and Small Business Initiatives across diverse industries Strategy is the foundation that transforms businesses into successful, enduring brands. While most business owners understand the importance of a remarkable visual identity (logo, type face, color palette, etc.), many skip the critical step of defining a strategy to set the direction for who they are, how they do things, and desired associations.. As a result, many businesses struggle to find a distinctive presence among competitors. I help clients transform businesses into brands that stand out and thrive in dynamic market environments. Following a simple framework, tailored to specific goals, timing, and budget needs, I help clients define strategic foundations to guide brand behavior, expression, and communication. Here's how it works: 1️⃣ DISCOVER - Your Business + Industry/Category Immersion I start by familiarizing myself with your business from it's inception to current state, followed by a survey of the competitive landscape as well as adjacent industries/categories to identify mentor brands for inspiration. 2️⃣ DEFINE - Foundational Strategy | Brand DNA Next, I distill this collective learning to reveal what makes your business/brand unique among competition and meaningful to people's lives and craft brand purpose, mission, vision and values, as well as any other foundational strategic elements requested. 3️⃣ DEVELOP - Name Generation, Copy, Content, Guidelines Once you have strategic foundations in place, I can also help with strategic, creative, informative, and/or persuasive writing and storytelling, including brand guidelines. To get started or learn more, set up a 20-minute zoom here on UpWork so we can discuss your vision and goals in real time and align on a scope of work. I'll follow up with a detailed work plan that includes timing and budget. Following are the services I offer that can be tailored according to your needs: ✅ Competitive, Category, Industry, and Mentor Brand Audits and Analysis ✅ Communication Audits and Social Listening ✅ Research – Planning, Execution, Synthesis ✅ SWOT Analysis ✅ Purpose, Mission, Vision, Values, Positioning, Personality, Tone of Voice ✅ Naming: Brands, Products, Businesses, Services ✅ Storytelling: Narratives, Manifestos, Web content, Website and Retail Copywriting, and more... ✅ Audience/User Personas ✅ Brand/Portfolio Architecture I can also help with: ✅ Multidisciplinary Design/Creative Team Collaboration and Guidance ✅ Integrated Workflow Management ✅ End-to-end creative project management, from RFP/RFI responses and proposals, to creative brief development, multidisciplinary coordination, resource allocation and management, budget and timeline management, invoice tracking, and client engagement through C-level What Clients are Saying : Completed May 2024 ⭐️⭐️⭐️⭐️⭐️ Need Help Rebranding and Naming Our Business "Dana was fantastic and did an awesome job. I would highly recommend her." — Preston L | US Timing: 3 weeks | Deliverables: Strategic Foundations and Naming | Investment: $3,100 USD Completed February 2024 ⭐️⭐️⭐️⭐️⭐️"I hired Dana to help with research, writing, and preparing presentations about how people shop in stores for a major online retailer in the US. Dana did a great job. Her work was detailed, quick, and well organized. She looked at everything from a business and brand point of view, which really helped make the final product much better and more valuable to our client. I would strongly recommend Dana for branding and communication projects, whether you're a small business owner, start-up, or an executive at a large corporation." — Michael R | Scotchnoir Inc | Lisbon, Portugal Timing: 2 weeks | Deliverables: Digital/Retail Audits + Strategic Insights | Investment: $3,500 USD