Yana K.

Creative Strategist | Luxury, Jewelry & DTC | AI Content I’m a Creative Strategist and Digital Content Specialist with a strong background in luxury jewelry, e-commerce, social media, and visual storytelling. I combine creative thinking with hands-on production, developing ideas from research and concept through creation and launch. In my current role with a U.S. luxury jewelry brand, I develop creative concepts for social media, product launches, campaigns, and paid content. I research trends, competitors, audiences, and market opportunities, then translate those insights into visual directions, hooks, stories, videos, graphics, and copy. A big part of my work is AI-powered creative production. I use AI to develop high-end images and videos while maintaining product accuracy and a consistent luxury aesthetic. I also edit video, repurpose existing footage into new concepts, create campaign assets, and develop content for Instagram, Facebook, Pinterest, YouTube, and Meta advertising. My background in e-commerce and digital content gives me a wider understanding of how creative connects to the customer journey. I have extensive experience with Shopify and WordPress, including product and collection launches, landing pages, visual merchandising, product content, banners, SEO optimization, and website content management. I also work with SEO and market research, using tools such as SEMrush and Google Trends to identify keywords, understand search behavior, and create optimized product, collection, and editorial content. What I can help with: * Creative Strategy & Concept Development * Luxury & Jewelry Brand Storytelling * Market, Trend & Competitor Research * Creative Briefs, Hooks & Content Ideas * AI Image & Video Creation * Short-Form Video & Social Content * Meta Ad Creatives * Social Media Strategy * Campaign & Product Launch Concepts * Copywriting & SEO Content * Landing Pages & E-commerce Content * Shopify & WordPress Tools: OpenArt AI · ChatGPT · CapCut · Photoshop · Lightroom · Canva · Figma · Shopify · WordPress · Meta Business Suite · SEMrush · Google Trends · HubSpot I work best with luxury, jewelry, fashion, beauty, lifestyle, travel and DTC brands where strong ideas, storytelling, and visual identity matter.