Ivan L.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I bridge the gap between Marketing and Sales, architecting CRM and email marketing automation systems that unlock pipeline velocity and predictable revenue. You have the data and the platforms. But as your volume scales, the fragmentation of these systems creates an operational fog. When your email marketing does not share a single source of truth with your sales pipeline, technology becomes a bottleneck. Manual lead handoffs drain your team's time, and disconnected data leaks profit. How do you orchestrate this ecosystem to function autonomously? You need an Architect. For over 20 years, I have built the data architecture for global enterprise operations. I do not just deploy isolated email campaigns; I build seamlessly integrated systems. I architect the backend complexity so your team gets frontend simplicity, total autonomy, and a system that works for you. Core Capabilities: • Marketing Automation & Email Marketing: Full-funnel lifecycle campaigns, responsive design, and Conversion Rate Optimization (CRO) strategies. • CRM Architecture & Lead Routing: Building integrated ecosystems that eliminate manual handoffs and route qualified leads instantly. • Platform-Agnostic Orchestration: Expert implementation across HubSpot, Klaviyo, GoHighLevel (GHL), and the Salesforce ecosystem. • Sales Enablement & Lead Generation: Vectorizing manual team tasks into continuous, automated business intelligence workflows. The Proof: • Revenue Architecture (Tourism & Hospitality): Architected a data-driven MarTech ecosystem and BI infrastructure that generated $5M in incremental direct online revenue and 5x digital growth by eliminating data blindness. • Sales Enablement & Lead Generation (Real Estate & Investment): Engineered automated lead scoring and CRM routing pipelines. Eliminated manual sales handoffs (recovering hundreds of operational hours) and increased lifecycle conversion by 15%, maximizing pipeline velocity. • Retention & Profit Extraction: Integrated Data Lakes with CRM to feed real-time insights to sales teams, deploying automated retention journeys that successfully protected high-ticket portfolios and extracted maximum value from paid acquisition. • Global Scalability: Standardized high-volume, cross-channel automation across 15+ countries for global FMCG leaders, scaling delivery efficiency. Are you open to a brief 10-minute diagnostic to see if your CRM and Email Marketing architecture is ready to scale your revenue this quarter? Send me a message.