Rachael S.

Modern designer of a decade - including 5+ in agency settings, and more than 5 years doing fractional consulting work for e-commerce brands. I especially work a lot with Fashion, Beauty, and Health/Wellness brands. I'm collaborative, quick to iterate, & have vast experience in particular designing for email and the digital space. A seasoned Email & Lifecycle Marketer with extensive strategy and operational experience across the luxury, fashion and beauty/skincare sectors. I'm comfortable leading end-to-end email marketing programs, and work with most ESPs including Mailchimp, Klaviyo, Iterable, Braze & more. I look to unlock growth opportunities in this owned media portion, by optimizing customer retention strategies, boosting CLTV, revenue through automations, and crafting beautiful designs & messaging along the way. My skillset in Email Marketing for D2C brands encompasses everything from planning the automations & setting the strategy for retention purposes, to building out the templates (HTML/CSS) and/or designing them with elegance. (Have an in-house designer already? Happy to just do implementation!). Retailers and Brand Partners I have worked with include: ✩ Revolve ✩ Dillards ✩ Revolve ✩ Good Morning America ✩ Urban Skin Rx Adrianna Papell ✩ Kay Jewelers ✩ The View + many more! Proficient in: • Adobe XD • Figma • Illustrator • Photoshop • Canva • Capcut • Indesign • Flodesk • Sketch App • Mailchimp • Klaviyo • Hubspot • ConstantContact • Braze • Mixpanel • HTML/CSS & more! Specialize in: ✩ Designing for Luxury, Fashion, Skincare/Beauty, or Wellness Brands ✩ Klaviyo (Certified) ✩ Email Marketing & Design ✩ Retention Marketing & Retention Efficiency - Ideation to execution on Campaigns / Template Design - Voice/Copy Assistance - Segmenting, A/B Testing, - Automations and Logic Setup - In-line style with CSS, or Coding Responsive Emails ✩ Digital Content Creation - Ads, Web Banners, Simple motion/short form video for display ads etc.,(specialize in skincare and beauty brands) ✩ Social Media Posts and Content Creation Additional Capabilities: ✩ Branding/Identity, and Logo Development ✩ Packaging/Label Design ✩ Inserts, Flyers & Print Collateral