Skip to content
BackNov 7
Tobi O.
Upwork badge

Tobi O.

Klaviyo Email Marketing Expert | 3.5M+ Revenue Generated | Shopify DTC

Your email list should be your biggest profit lever. Right now it's probably bleeding money, and a cheap email hire is a big reason why. I'm Tobi, a Top Rated Klaviyo specialist for Shopify brands. $3.5M+ in revenue generated for clients. 100% Job Success. 100+ five-star projects. 6 years in Klaviyo, 40+ brands. You work with me directly. No account manager, no handoff, no junior building your flows. I lead your account and sign off on every email that goes out. Everything done for you: • Strategy and 90-day roadmaps • Flows: welcome, abandoned cart and checkout, browse and site abandonment, post-purchase, cross-sell, replenishment, winback, subscription • Campaigns: monthly calendars, BFCM and holiday sends, A/B testing • Copywriting and email design, built from Figma into Klaviyo • Segmentation (engagement-based, RFM, buyer stage) • Deliverability: sending domain setup, list cleanup, IP warming, inbox recovery • Popups, signup forms and list growth • SMS flows and campaigns • Klaviyo audits with a scored fix list • Migrations into Klaviyo from Mailchimp and other platforms Why Shopify brands hire me: • Direct access: you talk to the person doing the work. • Fast replies. I answer quickly, I'm reliable, and I don't disappear mid-project. • Your Email Co-Pilot: I act as a partner in your business, and I flag problems and opportunities before you ask. • Done for you: you approve, I handle the briefing, building and chasing. • Brand-true design and copy: Figma-designed emails that look and sound like you, not a template. • Strategy plus execution: one person plans it and builds it. • Revenue focus: I track attributed revenue, revenue per recipient, AOV and LTV. Open rates only matter if they lead to sales. Results: • Rippaverse: $700K Klaviyo-attributed revenue (58.9% of store revenue) across 77 campaigns. Revenue per recipient up 52%. • Ederralyfe: attributed revenue up 496% in 6 months. 11 flows and an SMS popup built from zero. • Urology Health Store: $67.9K from flows alone, with no campaigns sent yet. • Betta Carrano: open rate from 20% to 67.44% in 30 days, from an empty Klaviyo account. • Launch Medical: revenue per send up 114%, on 62% fewer sends. What clients say: • "Tobi was great to work with in executing Klaviyo email automations and workflows for one of our clients. He demonstrated a strong understanding of segmentation, flow structure, and conversion-focused campaign setup." • "Tobi is a legend - he works tirelessly to deliver Klaviyo projects and is very keen to make sure that he tailors his work to how you need and want it to be delivered. We hope to work with you again on something in the coming months." • "We absolutely loved working with Tobi, very professional and detail oriented. We highly recommend him." Clients stay with me for 1.7 years on average (industry average is 4 months). Invite me to your job and pick a free gift. Yours to keep either way: • Free Klaviyo audit: a short Loom video with your health score and the top 5 fixes I'd make first. • Free email design: a campaign email in your brand's look and voice. • Free flow teardown: I review your welcome or abandoned cart flow and show what to fix. It works because it's small and specific. Send the invite. Let's find your missing revenue.

🇷🇼Kigali, Rwanda$38/hr100% JSS4.98 (85)Since Nov 2019
GlobeUpwork

Earnings and projects

MRR
$3k

Last 6 months ÷ 6

World#13,010 / 412k
🇷🇼Country#1 / 125
Revenue, last 30 days
$5.5k

Last 6 months: $18k

World#4,746 / 412k
🇷🇼Country#1 / 125
Total earnings
$80k

Billed in all: $86k

World#49,631 / 412k
🇷🇼Country#7 / 125
Per project
$564

$507 in the last 6 months

World#171,630 / 412k
🇷🇼Country#46 / 125
Projects, last 6 months
35

Across 36 contracts

69% fixed31% hourly
World#2,067 / 412k
🇷🇼Country#1 / 125
Projects in all
142

Across 153 contracts

68% fixed32% hourly
World#17,100 / 412k
🇷🇼Country#1 / 125

Earnings, last 30 days

$85.8k+$5.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$80k$85k$90kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Email Template567 freelancers · 🇷🇼 #1Top 3%
  2. #19Marketing Automation Audit245 freelancers · 🇷🇼 #1Top 8%
  3. #29Audience Segmentation & Targeting476 freelancers · 🇷🇼 #1Top 6%
  4. #31Email Marketing Consultation464 freelancers · 🇷🇼 #1Top 7%
  5. #35SMS521 freelancers · 🇷🇼 #1Top 7%
  6. #52Email & Newsletter1,804 freelancers · 🇷🇼 #1Top 3%
  7. #87Mailchimp2,594 freelancers · 🇷🇼 #1Top 3%
  8. #98Email Marketing Strategy2,223 freelancers · 🇷🇼 #1Top 4%