Oleksandr H.

Google Ads lead generation specialist with 6+ years of hands-on experience across healthcare, local service businesses, insurance, and B2B. Most of my work is in niches where lead quality matters more than volume - therapy and mental health practices, home services, insurance-adjacent services, and high-ticket local businesses. I've managed 30+ therapy and mental health accounts across the US and Canada, plus local service businesses in plumbing, roofing, pest control, pool construction, and home renovation. My focus is building conversion tracking that reflects actual business outcomes, not just form fills. Where a client's CRM or booking system allows it, I import offline conversions - qualified leads, booked appointments, closed deals - back into Google Ads via GCLID matching, so the algorithm optimizes toward what actually turns into revenue instead of every top-of-funnel action equally. Combined with dynamic landing page content that matches search intent and ongoing A/B testing, this is usually where the real CPL improvements come from over time. My audits go deeper than most. For a national public adjuster platform I analyzed median home values across 14 states to set data-driven CPL targets by geography. For a stem cell bank I studied cancer incidence trends by patient segment before making targeting recommendations. When the business model requires it, I go well beyond the ad account. Recent results: roofing company in Florida - conversions from 53 to 156, CPL from $459 to $130 on lower spend. Online therapy clinic in Toronto - conversions up 87%, CPL down 45%. Home staging in Seattle - CPL cut in half, close rate from 8% to 25%. National public adjuster platform - $1.6M–$2M in closed revenue per month, ROAS 13.7 across 14 states. I work with Google Search, Performance Max, Local Services Ads, Display, and Demand Gen. Tools I use regularly: Google Tag Manager, GA4, GoHighLevel, Unbounce, WhatConverts, Looker Studio. If you're serious about lead quality and sustainable CPL - not just traffic numbers - let's talk.