Carlo James I.

Need a CREATIVE STRATEGIST who builds systems, not one-off ads? I run creative strategy for DTC brands scaling on Meta and IG — competitor research, avatar and awareness mapping, hooks, UGC/VSL scripts, native post ecosystems, and testing roadmaps built to find and scale winners fast. Recent work: 🐶 Full creative ecosystem for a pet supplement brand at ~$1M/month spend — UGC scripts, native community posts, comment libraries, and persona-driven angles across dozens of intervention hooks, each mapped to a specific awareness stage and locked mechanism. ⚽ Creative strategy for a category-leading sports apparel brand shipping UK/US/EU — full Meta and Reels campaigns with region-specific lingo, a five-stage Schwartz awareness map, and a Creative Bible built from deep research. What that actually looks like: Strategy & concepts — every ad has a reason to exist: an angle, an awareness stage, a mechanism. Not guessing. Research — competitor teardown, customer language pulled from reviews and forums, objections mapped before a single hook is written. Hooks, angles, scripts — UGC, VSL, testimonial, POV — written to sound human, not AI, and to earn the click without giving away the mechanism in the primary text. Testing roadmaps — what to test, why, how winners scale. Hook rate, hold rate, CTR, CPA, ROAS — I track it to kill losers fast and double down on what works. Systems, not one-offs — built to run across markets and awareness stages, not just one campaign. I work solo or embedded with media buyers — no hand-holding required. In short: I turn customer insight into creative that scales your brand profitably. Just 3 quick steps 👇 ● Send me an Upwork message ● Click the green Schedule button ● Choose a 30-minute slot and I'll confirm