Sandra A.

I help teams understand their users and build systems that keep people engaged. Currently a UX researcher at Wikimedia Foundation, running research across global teams on complex, high-stakes user ecosystems. Alongside that I work with founders and teams on community strategy and architecture. UX research: Interviews, usability testing, journey mapping, synthesis. I turn what users actually do into findings your team can act on fast. Strategy: User journeys, positioning, engagement models.I design the end-to-end experience, from first contact to committed user or member. Positioning, journey structure, what happens at each stage and why. The result is a path that builds trust step by step. Community building: Onboarding, member journeys, retention loops. I design the structure that makes people come back and contribute, built to run with or without you in the room. I work across time zones from Europe, communicate directly, and move quickly once scope is clear. Let's discuss your project and see how I can help you achieve your goals.