Oi Wah T.
20+ Yrs Public Relations | Earned Media | Int. Business Development
🌟🌟🌟 TOP RATED PLUS 🌟🌟🌟 Top 3% Upwork Freelancers in Public Relations & Business Development 🌟🌟🌟 Hi! Thanks for visiting my profile! I am a business development expert based in Hong Kong, with 20+ years experience in public relations, social media & influencer marketing, media buying, digital marketing, research and lead generation/ prospecting. I have assisted 500+ companies in 20+ geographies globally accelerate their business growth through effective GTM strategies. From strategy development, PR and media outreach to Google Ads, ad buying, social media marketing, lead generation and cold outreach, I am here to help you increase your profits. These are my areas of expertise: PUBLIC RELATIONS/ MEDIA OUTREACH: - Compile engaging press releases/ articles based on your requirements, - Media research and custom pitches tailored to each media outlet, - Media outreach/ relations and bloggers/ influencers outreach to secure earned coverage, - Possess strong media relations in 20+ countries globally including US, Canada, UK, Europe, Middle East/ MENA region, Africa, Hong Kong, China, Taiwan, Singapore, Thailand, Malaysia, Indonesia, India, Australia, New Zealand etc. - PR experience across diverse sectors including Business, Finance, Real Estate, Crypto, Education, Healthcare, Tourism, Hospitality, Pet Care, Lifestyle, Beauty, Fashion, Entertainment, Technology etc. - My clients have been featured in TechCrunch, Mashable, Business Insider, USA Today, Fox News, CNN, Bloomberg, Yahoo, ABC News, The New York Times, MSNBC, BBC, CoinDesk, Cointelegraph, Harper's Bazaar, CQ, Men's Health, Glamour and hundreds of other national and international mainstream and trade media outlets. - Please ask me for PR samples, as Upwork does not allow certain PR features to be displayed on the platform. MEDIA BUYING AND AD PLACEMENT: - Liaise with media vendors on buying executions for TV, digital, social and outdoor media placements, - Negotiate buying costs with media vendors, - Manage the entire process from material coordination, media bookings, ad monitoring, post campaign reporting ad placement reports. BUSINESS DEVELOPMENT/ B2B OUTREACH/ SALES MANAGEMENT: - Identify prospects based on your requirements, - Outreach to target segments and generate sales leads for your business deploying diverse marketing tactics incl. email marketing, advertising and promotion, PR, Social Media Marketing, PPC, SEO, etc. I can handle the entire process for you or any part thereof, depending on your needs. Successfully generated leads for diverse sectors in Asia and North America including food & beverages, tourism, hospitality, non-profit, marketing consultancy firms etc. DIGITAL MARKETING: - Google Adwords: create effective Google ads for you to maximise sales, - Google Analytics: analyze the performance of your digital marketing campaign, landing pages, and advisory, - Social media marketing: social media strategy development, content calendar, create content, images and reels, social listening, competitive and audience research, ad campaign set up and management. Platforms include Meta (Facebook, Instagram), X, LinkedIn, XiaoHongshu, Wechat, etc. INFLUENCER MARKETING: - Reach out to eligible influencers based on your requirements, - Negotiate collaboration opportunities, - Set up collaboration based on agreed terms, - Help create contents as needed. MARKET/ ONLINE RESEARCH: I can help you handle any stage of the market research process incl.: - Create research proposal and research design, - Identify and recruit eligible interview subjects based on your requirements and objectives, - Conduct interviews with subjects, - Back-checking and quality control, - Data-analysis and reporting. HONG KONG-SPECIFIC VIRTUAL ASSISTANCE, SUCH AS: - Grants/ (government) funding schemes research and application support, - Complex regulatory advisory and disputes management, - Product sourcing and procurement, - Find importers, wholesalers, distributors and retailers for your products, - School/ universities admissions etc. I have solid experience working with companies in these industries: - Aviation, - Beauty/ Fashion, - Crypto/ NFT/ fintech, - Consumer goods/ FMCG, - Pets products, - Retail, - Luxury, - Finance, - Baby durables, - Healthcare/ wellness, - Media and Entertainment, - Creative and Advertising agencies, - Technology, - Non-profit, - Hospitality and Tourism, - Legal, - Events Planning, - Air Cargo/ Transportation/ Logistics, - Real Estate/ Property Development and Management. Please feel free to contact me for a free quote. Thanks for consideration! Keywords: PR Manager Earned Media Tech PR B2B PR PR Strategy Online visibility Press Release Distribution Media Relations Media Pitch Reputation Management Crisis Management Public Affairs Digital PR Online Reputation Management ORM Reputation Repair Positive Reputation Fix Bad / Negative Reputation Brand Reputation Management Personal Reputation Management GEO AEO LLM
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $11k
Billed in all: $256,083$256k
$1.2k in the last 6 months
Across 10 contracts
Across 116 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Market Research
Ranked by MRR among everyone on Upwork with the skill.
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