Keanan W.
AI Workflow & Web Product Manager | E-commerce & Automation
I help businesses plan, organize, and deliver web, e-commerce, AI automation, and internal tool projects without letting scope, timelines, or communication fall apart. I bring 5 years of project and product management experience across consumer tech, agency, and startup environments, including work connected to brands like Bowers & Wilkins, Denon Audio, Polk Audio, Union Pacific, and Angostura Bitters. Through LafaYeti LLC, I coordinate projects across discovery, design, development, automation, and launch. Typical engagements include: • Website builds and Shopify or WordPress improvements • CRM cleanup, lead follow-up, and speed-to-lead automation • AI-assisted business processes, including intake, chat, drafting, transcripts, and call summaries with human review • Internal dashboards, reporting tools, and admin portals • Custom web applications and lead-capture systems What I am actually good at: • Project and product management for web, e-commerce, and AI workflow builds • Turning vague business ideas into clear scope, milestones, and deliverables • Coordinating developers, designers, clients, and stakeholders • Keeping budgets, timelines, feedback loops, and launch details organized • Translating between business needs and technical execution If you know what problem you want solved but need help turning it into a clear project plan and getting it delivered, I can run the process from discovery through launch and ongoing support.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.8k
Billed in all: $26,177$26k
$3.4k in the last 6 months
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 9% in Website Customization
Ranked by MRR among everyone on Upwork with the skill.
- #4Lightspeed Retail41 freelancers · 🇺🇸 #1Top 10%🇺🇸#1 of 5
- #25Automation Framework218 freelancers · 🇺🇸 #6Top 11%🇺🇸#6 of 34
- #129Magento 21,265 freelancers · 🇺🇸 #9Top 10%🇺🇸#9 of 68
- #218Website Customization2,423 freelancers · 🇺🇸 #39Top 9%🇺🇸#39 of 215
- #231Technical Project Management1,684 freelancers · 🇺🇸 #50Top 14%🇺🇸#50 of 271
- #326Agile Project Management2,735 freelancers · 🇺🇸 #77Top 12%🇺🇸#77 of 504
- #332Product Management2,632 freelancers · 🇺🇸 #84Top 13%🇺🇸#84 of 559
- #387Dashboard2,955 freelancers · 🇺🇸 #68Top 13%🇺🇸#68 of 300