Fatima T.
Shopify CRO Expert | Shopify Plus Developer | A/B Testing
Most Shopify stores don't need more random design changes. They need to understand where customers are dropping off and then fix the friction that's costing them sales. I'm a Top Rated Plus Shopify CRO Specialist and Developer with $100K+ earned on Upwork, 100+ completed Upwork jobs, and 7+ years of Shopify experience. I combine CRO strategy with hands-on Shopify development, so I don't just deliver an audit and disappear I can identify the problems, design the solution, implement it in Shopify, QA it, and help measure the impact. I help established Shopify and Shopify Plus brands improve: • Conversion rate • Product page performance • Add-to-cart and checkout flow • Mobile UX • Average order value (AOV) • Landing page performance • Site speed and Core Web Vitals • Subscription and bundle journeys MY CORE SERVICES → Shopify CRO Audits & Conversion Strategy I review the complete customer journey using store data, analytics, UX principles, competitor research, and customer behavior to identify where revenue is leaking. → PDP & Landing Page Optimization Conversion-focused product pages, landing pages, collection pages, advertorials, and mobile experiences designed around clearer buying decisions. → Shopify & Shopify Plus Development Custom Liquid development, Online Store 2.0 sections, metafields, metaobjects, cart customization, Shopify Functions, app integrations, subscriptions, bundles, and complex theme functionality. → A/B Testing & CRO Implementation Hypothesis creation, prioritized testing roadmaps, landing-page experiments, PDP testing, cart optimization, and post-test analysis. → AOV & Retention Bundles, upsells, cross-sells, subscriptions, quantity offers, Recharge/Appstle integrations, and cart strategies designed to increase revenue per visitor. → Analytics & UX Research GA4, GTM, Shopify Analytics, heatmaps/session recordings, funnel analysis, mobile UX reviews, and conversion diagnostics. MY PROCESS Audit & data review → prioritize opportunities → UX/Figma when needed → Shopify staging development → mobile QA → launch → measure. I work especially well with established DTC and e-commerce brands already generating traffic but seeing problems such as: • Traffic without enough purchases • High PDP drop-off • Low add-to-cart rates • Cart-to-checkout leakage • Weak mobile conversion • Low AOV • Slow or bloated themes • Product pages that look good but don't sell If your Shopify store is already getting traffic and you want to turn more of that traffic into revenue, send me an Upwork message with your store URL and tell me what's currently not working. I'll tell you where I'd start.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $26k
Billed in all: $108,228$108k
$737 in the last 6 months
Across 38 contracts
Across 109 contracts
Earnings, last 30 days
Skill rankings: Top 0.70% in Product Page
Ranked by MRR among everyone on Upwork with the skill.
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