Ravmehar S.

Hi, I’m Rav. I help B2B companies turn digital marketing into a more connected demand-generation engine across LinkedIn, email, paid media and content. Over the past 10+ years, I’ve worked across B2B technology, financial services, professional services and other complex industries, supporting brands including RBC, Palo Alto Networks, Fortinet, Anaplan, Commvault, Toyota Canada and the International Olympic Committee. Before going independent, I worked at Saatchi & Saatchi and GroupM, managing campaigns and $2.5M+ in media spend. I also led digital marketing for RBC Canada. A few things I’ve worked on: • Supported digital strategy and LinkedIn marketing for 1,800+ RBC Investment Advisors across Canada • Managed B2B LinkedIn campaigns for companies including Palo Alto Networks, Fortinet, Anaplan, Centric Software, GXO Logistics and Commvault • Built email and multi-channel campaigns for ADB Insights and The Legal Innovation Forum, with event registrations as a key conversion goal • Improved email performance to 45–55% open rates and increased CTR by 2–3× through segmentation, testing and multi-wave outreach • Improved conversion rates by up to 60% through audience targeting, creative testing and funnel optimization • Managed $2.5M+ in PPC and paid media across brands including Toyota Canada, the International Olympic Committee and Glentel Today, I typically help with: • Demand Generation B2B lead generation, LinkedIn campaigns, email marketing, event & webinar funnels, audience segmentation and multi-channel campaigns. • Digital & Paid Media LinkedIn Ads, Meta Ads, retargeting, audience development and creative testing. • Content & Campaigns Campaign strategy, messaging, copywriting, content calendars, landing pages and conversion-focused content. I’m a good fit when you need someone who can understand the business problem, figure out what needs to happen, and then execute it. If you have a campaign, funnel or growth problem you're trying to figure out, or you're simply thinking, “I know I need to do marketing, but where do I start?”, send it my way. I’m always happy to work with clients who want to learn, build and grow alongside the marketing.