Ekaterine P.

Most businesses don’t struggle with numbers — they struggle with decisions. When to hire. How fast to grow. What they can afford to invest. And what happens if they get it wrong. That’s where I come in. I work with founders as a strategic finance partner — helping them make clear, financially grounded decisions around growth, hiring, pricing, and cash. Not more reports. Better decisions. I’m a Fractional CFO with 15+ years of experience supporting founder-led companies across the US and Europe. On Upwork, I’m Top Rated Plus with a 100% Job Success Score, working with businesses typically in the $1M–$20M range. My work sits at the intersection of finance and decision-making. 💼 What This Looks Like in Practice: ✔️ Clarifying your real cash position, runway, and risk exposure ✔️ Stress-testing hiring and growth decisions before you commit ✔️ Building simple, decision-focused forecasts (not overbuilt models) ✔️ Aligning pricing, margins, and growth strategy ✔️ Bringing financial structure as your business scales 🧠 How I Work: I work closely with founders as a thinking partner — bringing structure, challenge, and clarity to decisions that materially impact the business. My role is to: • Cut through noise and focus on what actually matters • Bring financial clarity without overcomplicating • Challenge assumptions when needed • Help you move from reactive decisions to intentional ones 🎯 Typical Clients: • Founder-led businesses ($1M–$20M revenue) • Service-based or tech-enabled companies • Teams making hiring, growth, or investment decisions • Businesses that already have accounting, but need direction 🎓 Background: ✔️ MSc Business Analytics – University of Manchester ✔️ ACCA Qualified ✔️ FMVA® (Financial Modeling & Valuation Analyst) ✔️ CFA Level III Candidate If you’re looking for someone who can help you think clearly about your business — not just report on it — feel free to reach out.