Salma E.

Multidisciplinary Egyptian Artist. With a great passion for jewellery and gems that started at a the age of 14, i have built quite a journey in the field. Currently residing in Florence, Italy, i have approached many artistic disciplines such as goldsmithing, drawing, sculpture, painting, and design. After graduating with a bachelors degree in Graphic Design from the American University in Cairo, I founded my own jewellery brand in 2017. This gave me hands on experience in working with 18k Gold, Sterling silver and semi-precious stones, along with an in depth understanding of the jewellery world. The brand went on to be featured in the most notable publications such as Vogue, Harpers Bazaar, Elle Arabia, and grew a base 27000 followers with loyal returning customers across social platforms. In 2020, my completion of an advanced jewellery design and craftsmanship course at Metallo Nobile School in Florence, allowed me to dedicate my skills as a jewellery artist and traditional designer, working essentially by hand, to flourish new projects with a diverse range of clientele. My skills include: • Create & Develop Brand Identity • Moodboard Creation for Collection • Sketching & Development Of Designs • Watercolor Jewellery Rendering • Technical Drawings By Hand • Digital Technical Drawings (2D) • Excellent Knowledge Of Diamonds and Of Precious Stones • Excellent Knowledge Of Production Process • Detailed Product Description • Graphic Design and Web Design for High End Jewellers. • Teaching Foundation of Jewellery Design • Teaching Basics of Jewellery Making My recent experience includes working with emerging and established brands to design collections and pieces ranging from everyday fashion jewellery to high-end and fine jewellery. With a strong background in graphic design, i have also worked several branding jobs from guideline booklets to rebranding, to website design and catalogues for several jewellery brands. My main goal with each project is to ensure the creation of a unique and original outcome.