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Sadaqat A.
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Sadaqat A.

Logo & Brand Identity Designer | Brand Guidelines

I’m Sadaqat Ali, a Top Rated Graphic Designer specializing in Logo Design, Brand Identity Design, and Brand Guidelines. With 6+ years of experience and 400+ completed projects, I help businesses build clear, professional, and consistent visual identities. Branding is my core focus. I don’t just create logos I build complete visual identity systems that help businesses look professional, recognizable, and consistent across digital and print. What I Specialize In. Logo Design. * Custom logo design * Logo redesign & refinement * Wordmark, lettermark & monogram logos * Logo variations and responsive logo systems * Professional vector logo files for digital and print Brand Identity Design. * Complete visual identity systems * Brand positioning & visual direction * Color palette development * Typography systems * Supporting graphic elements * Patterns, icons & visual assets * Brand applications and mockups Brand Guidelines * Brand style guides * Logo usage guidelines * Clear space & minimum size * Color specifications (HEX, RGB & CMYK) * Typography guidelines * Imagery and visual style * Do’s & don’ts * Practical guidelines for consistent brand implementation My Branding Process. I believe strong branding starts with understanding the business before designing the visuals. I consider your audience, positioning, competitors, industry, personality, and goals before developing the visual direction. My typical process: Discovery → Brand Strategy → Visual Direction → Logo Design → Visual Identity → Refinement → Brand Guidelines → Final Brand Assets The goal is to create a brand identity that is not only visually strong, but also strategic, memorable, scalable, and easy to apply. I’ve worked on branding projects across different industries, including startups, technology, healthcare, restaurants, real estate, professional services, ecommerce, wellness, and consumer brands. Tools. Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Figma • WordPress • Webflow • Shopify I also use modern AI tools selectively for research, exploration, and workflow efficiency while keeping strategy, creative direction, and final design decisions human-led. Why Clients Work With Me * Top Rated Upwork freelancer * 6+ years of branding experience * 700+ completed projects * Strong focus on brand identity systems * Strategy-led design approach * Clear and consistent communication * Professional, organized deliverables * Long-term mindset rather than one-off design If you’re looking for a Logo Designer, Brand Identity Designer, or Brand Guidelines Specialist who understands branding beyond the logo, send me your business name, industry, and requirements. I’ll help you define the right visual direction and build a brand identity designed to work consistently across every important touchpoint.

🇵🇰Karachi, Pakistan$15/hr100% JSS4.89 (281)Since Nov 2019
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Earnings and projects

MRR
$393

Last 6 months ÷ 6

World#87,588 / 412k
🇵🇰Country#11,181 / 52.9k
Revenue, last 30 days
$35

Last 6 months: $2.4k

World#100,947 / 412k
🇵🇰Country#14,277 / 52.9k
Total earnings
$47k

Billed in all: $47k

World#80,517 / 412k
🇵🇰Country#6,988 / 52.9k
Per project
$110

$157 in the last 6 months

World#298,958 / 412k
🇵🇰Country#41,141 / 52.9k
Projects, last 6 months
15
87% fixed13% hourly
World#9,890 / 412k
🇵🇰Country#2,297 / 52.9k
Projects in all
424

Across 446 contracts

93% fixed7% hourly
World#2,433 / 412k
🇵🇰Country#341 / 52.9k

Earnings, last 30 days

$46.9k+$35 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$46,800$46,820$46,840$46,860Oct 8Oct 23Nov 7

Skill rankings: Top 15% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #32Branded Website129 freelancers · 🇵🇰 #5Top 25%
  2. #89Brand Research429 freelancers · 🇵🇰 #13Top 21%
  3. #190Visual Design896 freelancers · 🇵🇰 #34Top 21%
  4. #232Brand Marketing1,198 freelancers · 🇵🇰 #29Top 19%
  5. #403Corporate Brand Identity2,351 freelancers · 🇵🇰 #49Top 17%
  6. #454Label & Packaging Design2,014 freelancers · 🇵🇰 #78Top 23%
  7. #478Brand Guidelines2,070 freelancers · 🇵🇰 #66Top 23%
  8. #579Brand Consulting2,336 freelancers · 🇵🇰 #32Top 25%