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Tigran M.
Expert-Vetted

Tigran M.

Customer Acquisition Expert | SEO | GEO | Google Ads | Meta ads

Not getting enough traffic, leads or sales? Spending on SEO or Ads but not seeing the return you expected? Getting leads, but paying too much or getting the wrong quality? Not sure which channel to invest in first, or where your next marketing dollar should go? That is where I help. I look at the full customer acquisition picture, find where growth is being lost, and help fix the problem across SEO, AI Search and Paid Ads. Over the past 12+ years, I have worked with 700+ businesses, managed more than £10M in ad spend, and supported businesses generating more than £100M in revenue. 𝗠𝗬 𝗪𝗢𝗥𝗞 𝗨𝗦𝗨𝗔𝗟𝗟𝗬 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦: → Finding where customer acquisition is breaking down → Finding the best opportunities to get more customers → Deciding where the marketing budget should go → Building the right strategy → Staying involved in execution and performance I do not start with a channel. I start with the business problem. Sometimes the answer is SEO. Sometimes it is Google Ads or Meta Ads. Sometimes it is AI Search. Sometimes the real problem is tracking, weak lead quality, poor conversion rates, the wrong offer, or spending too much on the wrong channel. ➤ 𝗦𝗘𝗢 I help businesses rank for searches that can bring customers, not just traffic. This can include: ✓ SEO strategy ✓ Keyword research ✓ Technical SEO ✓ On-page SEO ✓ Content strategy ✓ Link building ✓ Local SEO ✓ Ecommerce SEO ✓ International SEO The main question is not: “Can we rank for this keyword?” It is: “Is this keyword worth ranking for?” ➤ 𝗔𝗜 𝗦𝗘𝗔𝗥𝗖𝗛 / 𝗚𝗘𝗢 Customers are now using ChatGPT, Gemini, Perplexity and Google AI results to research products, services and companies. I help businesses improve their visibility across AI Search. This can include: ✓ AI visibility audits ✓ Citation analysis ✓ Competitor analysis ✓ Brand and entity signals ✓ Content gaps ✓ Topical authority ✓ GEO / AEO strategy The goal is simple: Make sure your business can be found wherever your customers are searching. ➤ 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗗𝗦 I build and manage Google Ads campaigns around business results, not just clicks. My focus is on: ✓ Qualified leads ✓ Customer acquisition cost ✓ Conversion quality ✓ Revenue ✓ ROAS ✓ Profitability This includes campaign setup, restructuring, ongoing optimisation, conversion tracking and scaling. ➤ 𝗠𝗘𝗧𝗔 𝗔𝗗𝗦 I help businesses generate demand and customers through Facebook and Instagram Ads. My work can include: ✓ Campaign strategy ✓ Audience targeting ✓ Creative strategy ✓ Campaign setup ✓ Tracking ✓ Optimisation ✓ Scaling The goal is not simply cheaper leads. It is getting better customers at a cost that makes sense. ➤ 𝗢𝗧𝗛𝗘𝗥 𝗣𝗔𝗜𝗗 𝗖𝗛𝗔𝗡𝗡𝗘𝗟𝗦 Depending on the business, I can also help with: ✓ ChatGPT / OpenAI Ads ✓ LinkedIn Ads ✓ TikTok Ads ✓ Microsoft Ads 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? 🏆 Upwork Expert-Vetted 🏆 Fiverr Top Rated Pro ✓ 12+ years of experience ✓ 700+ businesses served ✓ $10M+ ad spend managed ✓ $100M+ client revenue generated ✓ 1M+ first-page rankings generated ✓ Up to 880% organic growth ✓ 300%+ growth in AI citations on selected projects You may need help with one specific channel. Or you may need someone to look at the full customer acquisition picture, identify where the real problem is, and decide what should happen next. I can work at either level, from a single-channel project to a broader acquisition strategy and execution. 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? If you are already spending money on marketing but growth is slow, costs are rising, or you are not sure which channel to focus on, send me a message. I will review your current situation, show you where I see the biggest opportunities, and help execute the right plan.

🇬🇧London, United Kingdom$120/hr100% JSS4.81 (68)Since Nov 2019
GlobeUpwork

Earnings and projects

MRR
$6.3k

Last 6 months ÷ 6

World#3,543 / 412k
🇬🇧Country#106 / 10.7k
Revenue, last 30 days
$5.5k

Last 6 months: $38k

World#4,785 / 412k
🇬🇧Country#128 / 10.7k
Total earnings
$493k

Billed in all: $498k

World#2,841 / 412k
🇬🇧Country#63 / 10.7k
Per project
$3.1k

$5.4k in the last 6 months

World#54,033 / 412k
🇬🇧Country#990 / 10.7k
Projects, last 6 months
7
100% fixed0% hourly
World#28,826 / 412k
🇬🇧Country#658 / 10.7k
Projects in all
159

Across 165 contracts

95% fixed5% hourly
World#14,419 / 412k
🇬🇧Country#335 / 10.7k

Earnings, last 30 days

$498k+$5.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$490k$495k$500kOct 8Oct 23Nov 7

Skill rankings: Top 0.89% in On-Page SEO

Top 1% in 3 of 20 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #6Customer Acquisition639 freelancers · 🇬🇧 #1Top 0.94%
  2. #7Ecommerce SEO Audit523 freelancers · 🇬🇧 #1Top 1%
  3. #7Customer Acquisition Strategy237 freelancers · 🇬🇧 #1Top 3%
  4. #15Advertising Strategy500 freelancers · 🇬🇧 #2Top 3%
  5. #16Lead Generation Strategy1,364 freelancers · 🇬🇧 #1Top 1%
  6. #16AEO Strategy367 freelancers · 🇬🇧 #1Top 4%
  7. #32Paid Media1,517 freelancers · 🇬🇧 #4Top 2%
  8. #34Ecommerce SEO2,159 freelancers · 🇬🇧 #2Top 2%