Esteban C.

Meta Ads not scaling anymore? Google Ads getting more expensive? You’re probably not dealing with a traffic problem. You’re dealing with a creative, testing, or acquisition system problem. I help DTC Ecommerce and Consumer Brands scale profitably through Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping & Performance Max), Creative Strategy, Customer Research, Landing Page Optimization, and Conversion Tracking. Over the last 5+ years I’ve managed $6M+ in paid media spend, helping brands improve ROAS, lower CAC, increase conversion rates, and build scalable customer acquisition systems. I help brands with: ✅ Meta Ads (Facebook Ads & Instagram Ads) ✅ Google Ads (Search, Shopping, YouTube & Performance Max) ✅ Shopify Advertising ✅ Ecommerce Growth Strategy ✅ Creative Strategy ✅ Creative Testing Systems ✅ Customer Research ✅ Offer Positioning ✅ Messaging & Ad Angles ✅ Landing Page Optimization (CRO) ✅ Conversion Tracking ✅ GA4 ✅ Google Tag Manager ✅ Meta Pixel ✅ Conversion API ✅ Media Buying ✅ Paid Social ✅ Paid Search ⸻ Most clients come to me because… • Meta Ads performance has plateaued • Google Ads are getting more expensive • Creative fatigue is killing ROAS • CAC keeps increasing • Nothing they’re testing seems to scale • They need someone who thinks beyond Ads Manager ⸻ My approach is different. Most media buyers optimize campaigns. I optimize the entire acquisition system. That includes: • Customer research • Creative strategy • Ad messaging • Hook development • Creative testing frameworks • Landing pages • Conversion tracking • Signal quality • Campaign structure • Scaling strategy Because better ads don’t come from clicking buttons inside Meta. They come from understanding customers. ⸻ Industries I’ve worked with DTC Ecommerce Consumer Brands Haircare Beauty Education Hospitality Furniture Wellness Home Services Retail Professional Services Subscription Brands Lifestyle Brands ⸻ Platforms & Channels Meta Ads Facebook Ads Instagram Ads Google Ads Google Search Google Shopping Performance Max YouTube Ads Paid Search Paid Social Shopify GA4 Google Tag Manager Meta Pixel Conversion API ⸻ Clients hire me when they need… • Lower Customer Acquisition Cost (CAC) • Higher Return on Ad Spend (ROAS) • Better Creative Performance • Better Conversion Rates • Better Landing Pages • Better Creative Testing • Better Scaling Systems • Better Marketing Strategy ⸻ Recent experience includes ✔ Scaling DTC ecommerce brands ✔ Managing Meta & Google Ads ✔ Building creative testing systems ✔ Developing customer messaging ✔ Improving landing page performance ✔ Structuring paid acquisition systems ✔ Working alongside founders, marketing teams, and agencies ⸻ If you’re looking for someone to simply launch campaigns… I’m probably not the right fit. If you’re looking for someone who understands Meta Ads, Google Ads, Ecommerce, Creative Strategy, Customer Psychology, Conversion Optimization, Media Buying, Landing Pages, Creative Testing, and Paid Acquisition as one connected growth system... Let’s talk!