Zakaria O.

I help B2B SaaS teams sharpen their positioning and build the messaging, GTM content, and lifecycle flows that move the right buyers from first impression to active, paying, retained customers. 𝗥𝗲𝗰𝗲𝗻𝘁 𝗦𝗮𝗮𝗦 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗜’𝘃𝗲 𝗦𝗼𝗹𝘃𝗲𝗱 📈 𝗟𝗼𝘁𝘀 𝗼𝗳 𝘀𝗶𝗴𝗻𝘂𝗽𝘀, 𝗯𝘂𝘁 𝘁𝗼𝗼 𝗳𝗲𝘄 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Printumo was generating around 1,200 signups a month, but only 10% placed a first order. I audited the customer journey and built behavioral onboarding and lifecycle flows around the actions that moved users closer to ordering. First-time orders later reached a new company record of 110 in one week. 💰 𝗨𝘀𝗲𝗿𝘀 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗿𝗶𝗮𝗹𝘀, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗽𝗮𝘆. I helped Adsumo build the lifecycle journey around a SaaS trial, focusing the experience on reaching value before the payment decision. The latest results showed 94 of 124 completed trials converting to paid, a 76% conversion rate, with 117 paying members and €1,838.08 in MRR. ⚡ 𝗡𝗲𝘄 𝘂𝘀𝗲𝗿𝘀 𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝘂𝗽, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗮𝗱𝗼𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝘀𝘁𝗶𝗰𝗸. For Confect, another AdTech SaaS, connecting a store was a critical activation milestone. I supported the onboarding and lifecycle messaging around that step as adoption grew beyond 1,400 Shopify-connected users and 1,000 Etsy-connected users. 𝗪𝗵𝗲𝗿𝗲 𝗜 𝗛𝗲𝗹𝗽 𝗔𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 🎯 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 ICP development, customer research, competitive differentiation, product positioning, messaging, educational content, and lead magnets. 🧲 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 Website messaging, conversion copy, welcome sequences, lead nurturing, lead scoring, and qualification. ⚡ 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 User onboarding, behavioral triggers, feature education, and lifecycle journeys that help users reach their first meaningful win. 💰 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 Free-trial-to-paid sequences, upgrade campaigns, conversion emails, and prompts that help users experience enough value to pay. 🔁 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 & 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 Customer education, engagement campaigns, renewal and dunning emails, churn prevention, win-back flows, upsells, and cross-sells. If your product is strong but the website does not make its value clear, signups disappear before experiencing value, or customers lose interest after paying, I can find where the journey breaks and build what is missing. 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 📩 🛠 𝗦𝗧𝗔𝗖𝗞 Customer. io, HubSpot, Salesforce, ActiveCampaign, Mailchimp, MailerLite, Encharge, Resend, Keap, Make, Zapier, n8n, Airtable, WordPress, Google Workspace, Slack, Claude, OpenAI, Gemini, Anthropic API, MCP, and Lovable. .