Len W.

Struggling to explain how you help customers or clients? Rolling your eyes at generic AI-produced content that sounds just like your competitors? Losing sleep (and money!) over marketing "fails"? If so, I've got good news. Better marketing starts with better words. As Donald Miller, StoryBrand CEO, says, "It's the WORDS that sell things." Start saying the right words, and you'll stand out, sell more, and stress less! Whatever product you're selling, whatever service you're offering, I can help you tap into the power of clear words and customer-centered storytelling to get more business. My passion is to help good companies find more customers to serve. My expertise includes: 1. BRAND MESSAGING. I help companies and nonprofits develop a clear "script for business." This brand narrative clarifies the problem you solve and how you help make your customers' lives better. Not only does this "BrandScript" serve as a foundation and roadmap for all your marketing collateral, but it also acts as a set of guardrails to keep you from going off-brand. 2. GHOSTWRITING. You’ve spent years accumulating valuable knowledge. You’ve helped clients, led teams, and solved problems others couldn’t. For years, you’ve thought, "I should write a book. That would open doors. Speaking invitations. Consulting opportunities. Clients who find me – instead of the other way around." Yet that book still isn’t written. Let's fix that. Your expertise deserves a wider audience. 3. COPYWRITING. Since better marketing starts with better words, I help businesses/brands find the words that will turn distracted shoppers into devoted fans. I write clear and compelling website copy, email campaigns, blog posts, and other content. * * * * * I received a journalism degree from LSU, I'm a StoryBrand Guide (since 2020), and I've ghostwritten for two New York Times bestselling authors. For 30+ years, I've been helping leaders and organizations share important, life-altering messages. * * * * * If you've had enough of trying in vain to get the attention and business of clients, let's work together to create: • Clear messaging • Engaging marketing content • Words that mean business