Skip to content
BackNov 7
Alex P.
Upwork badge

Alex P.

Google & Meta Ads Strategist | Data-Driven PPC Growth

Hi, I’m Alex — a London-based Expert-Vetted digital advertising strategist helping B2B & eCommerce brands in the UK, US and Europe turn ad spend into predictable, scalable profit. With 10 years in paid media and campaigns for brands like Amazon, Vodafone, GSK, and NHS, I combine data analytics, psychology, and strategic execution to build advertising systems that deliver measurable growth. What You Get - Precision-Engineered Campaigns — Google Ads, Meta, LinkedIn, TikTok, and Bing built for sustainable ROAS and quality leads. - Data & Attribution Architecture — GA4, GTM, Looker Studio, CRM syncs & conversion APIs to close every loop. - Insight-Driven Optimisation — pattern analysis that identifies waste, scales winning segments, and boosts margins. - Full-Funnel Strategy — from awareness to retention, aligned with your growth targets. Results Clients See 🚀 Up to 12.6× ROAS on eCommerce campaigns 💡 32% lower CAC with conversion-driven funnel rebuilds 📊 +900% lead volume for education & wellness clients 💰 Campaigns managed across budgets from £5K to £500K +/mo Ideal Partners ✅ E-commerce & DTC brands seeking ROAS > 5× ✅ Healthcare Companies ✅ Application Developers ✅ Educational Organisations ✅ SaaS / B2B companies aiming to scale MQL flows ✅ Agencies & Founders who want a plug-in performance lead, not a generic “ad manager” How We’ll Work 1. Start with a free 30-minute audit call — I’ll review your accounts, analytics, and creative stack. 2. Receive a concise roadmap outlining high-impact changes. 3. Choose between hourly execution or a monthly retainer partnership via Adsthetics, my performance-marketing studio. Let’s turn your ad data into your unfair advantage. 📩 Message me with your current challenges or KPIs — I’ll respond within 24 hours. Insight. Execution. Results. — Adsthetics

🇬🇧Brentford, United Kingdom$100/hr100% JSS4.97 (29)Since Dec 2019

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#35,391 / 412k
🇬🇧Country#737 / 10.7k
Revenue, last 30 days
$4.2k

Last 6 months: $8.2k

World#7,570 / 412k
🇬🇧Country#185 / 10.7k
Total earnings
$94k

Billed in all: $96k

World#42,121 / 412k
🇬🇧Country#964 / 10.7k
Per project
$1.6k

$686 in the last 6 months

World#92,470 / 412k
🇬🇧Country#2,000 / 10.7k
Projects, last 6 months
12
33% fixed67% hourly
World#14,023 / 412k
🇬🇧Country#287 / 10.7k
Projects in all
60

Across 61 contracts

34% fixed66% hourly
World#50,714 / 412k
🇬🇧Country#1,328 / 10.7k

Earnings, last 30 days

$95.9k+$4.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$90.0k$92.5k$95.0k$97.5kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Consumer Research

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Consumer Research274 freelancers · 🇬🇧 #1Top 6%
  2. #68Pixel Setup & Optimization593 freelancers · 🇬🇧 #3Top 11%
  3. #429Campaign Management3,111 freelancers · 🇬🇧 #20Top 14%
  4. #457Facebook5,550 freelancers · 🇬🇧 #16Top 8%
  5. #540Digital Marketing Strategy5,185 freelancers · 🇬🇧 #28Top 10%
  6. #569Market Research8,409 freelancers · 🇬🇧 #15Top 7%
  7. #762PPC Campaign Setup & Management5,012 freelancers · 🇬🇧 #36Top 15%
  8. #1,233Digital Marketing13,812 freelancers · 🇬🇧 #49Top 9%