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Raminta K.
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Raminta K.

Klaviyo & Omnisend Email Marketing for DTC Shopify | +18.5X Revenue

From £5k to £99.5k (+1,858% PoP) with Klaviyo in under 3 months - that's how much I grew an established UK fashion brand's email revenue by optimising their email marketing. Here is what my retention work has delivered for other brands: 💎 36% of total revenue from email for a perfume brand on Omnisend 🎯 $65K in email revenue across 12 months for a DTC Shopify fashion brand 📊 58% open rates after a Mailchimp to Klaviyo migration 📈 +30% open rate and +24% CTR on a fintech automation rebuild Every number came from retention programs I built and ran myself across email, SMS and push. "Raminta built our email marketing program on Omnisend and we are definitely planning to work with her again in the future." A Shopify retainer client, 5.0 on Upwork. "Her Klaviyo work is really strong - we use it to build our 2026 strategy." Most Shopify brands underperform because they run recycled templates and one-size-fits-all underoptimised flows. My work starts with a full email audit, no matter which platform: I map every flow, SMS and push campaign, find the issues in segmentation, design and deliverability, then rebuild your retention strategy around your real customer lifecycle. That is the difference between email marketing that just sends and retention programs that drive 30%+ of montlhy ecommerce revenue cconsistently. I treat email, SMS & Push maketing as a revenue channel, not just a pretty newsletter. Brands I have run retention programs for: 🔹 𝗢𝗱𝗼𝗿𝗲 𝗱'𝗮𝗺𝗼𝗿𝗲 - a perfume label where email grew to 36% of total revenue on Omnisend 🔹 𝗗-𝗧𝗮𝗶𝗹 𝗟𝗮𝗯 - a DTC Shopify fashion brand, $65K in email revenue across 12 months 🔹 𝗠𝘆𝗿𝗶𝗮𝗱 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 - fintech automation, +30% open rate and +24% CTR 🔹 𝗠𝗮𝗿𝗶𝗮 𝗚𝗮𝗹𝗹𝗮𝗻𝗱, 𝗘𝗿𝗺𝗶𝘁𝗮𝘇𝗮𝘀, and 𝗡𝗢 𝗠𝗢𝗥𝗘 𝗮𝗰𝗰𝗲𝘀𝘀𝗼𝗿𝗶𝗲𝘀 - Omnisend & Klaviyo email, SMS and push retention through WFMA, the agency I founded As founder of 𝗪𝗙𝗠𝗔, I have been ranked in 𝗙𝗮𝘃𝗶𝗸𝗼𝗻's Digital Marketing Lithuania list and hosted retention workshops for 𝗣𝗿𝗶𝗻𝘁𝗳𝘂𝗹 𝗟𝗶𝘃𝗲, Paysera and others. I have led 50+ migrations from Mailchimp, HubSpot and other ESPs into Klaviyo without losing subscriber data or breaking automations. My team and I write all copy in-house and A/B test subject lines, send times and dynamic blocks so your retention keeps improving. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 ✔ I build and run full-lifecycle retention for DTC Shopify brands using Klaviyo, Omnisend and other ESPs programs include email, SMS and push marketing. ✔️ Lifecycle flows: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and sunset flows built around your customer journey ✔️ Campaigns: planned, properly designed, written and A/B tested across email, SMS and push, never random blasts ✔️ Klaviyo, Omnisend or other ESP setup, migration and cleanup, including Mailchimp to Klaviyo moves ✔️ Segmentation and audience targeting so your messages speak to the right buyer at the right time ✔️ Deliverability: sender reputation, list health and inbox placement for email plus SMS compliance ✔️ Retention strategy and reporting tied to conversion & revenue, not vanity metrics ✔️ SMS and push layered onto your email for one connected retention program Every build is done by me and my WFMA team, specialist depth with agency capacity. If retention is not yet 30% of your Shopify revenue, that gap is exactly what I close. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 I work with Shopify and DTC brands in fashion, beauty, wellness and lifestyle that want to improve their customer return rate and retention to carry 30%+ of all ecommerce revenue. I am a certified Klaviyo and Omnisend Partner. I do not take on one-off blast campaigns. My retention programs are built to compound, not just convert once. I work closely with founders and marketing leads to align retention with paid acquisition, merch drops and seasonal calendars so every campaign multiplies instead of cannibalising. I also provide ongoing coaching for in-house teams who want to level up their Klaviyo or Omnisend skills and take ownership of their retention roadmap. 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 🔄 Audit: I review your Klaviyo or Omnisend account, flows, SMS, push, segmentation, and deliverability, usually within 48 hours. 🔄 Build: I rebuild your flows and campaigns around your real customer lifecycle data. 🔄 Optimize: I test, segment, and report so your retention compounds month after month. Beyond email, I orchestrate SMS and push to meet customers where they are most responsive. I map each touchpoint across the lifecycle so messages arrive at the right moment on the right channel. This holistic approach lifts LTV, reduces churn and turns one-time buyers into repeat customers. 📞 Want a second opinion before you commit? Message me for a Klaviyo or Omnisend retention audit, and I can usually turn one around in 48 hours.

🇱🇹Vilnius, Lithuania$35/hr100% JSS4.99 (8)Since Dec 2019
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Earnings and projects

MRR
$1.5k

Last 6 months ÷ 6

World#33,087 / 412k
🇱🇹Country#36 / 452
Revenue, last 30 days
$50

Last 6 months: $8.8k

World#98,339 / 412k
🇱🇹Country#72 / 452
Total earnings
$23k

Billed in all: $24k

World#129,630 / 412k
🇱🇹Country#143 / 452
Per project
$1.8k

$1.3k in the last 6 months

World#84,151 / 412k
🇱🇹Country#104 / 452
Projects, last 6 months
7
86% fixed14% hourly
World#28,827 / 412k
🇱🇹Country#28 / 452
Projects in all
13
85% fixed15% hourly
World#175,713 / 412k
🇱🇹Country#196 / 452

Earnings, last 30 days

$23.6k+$50 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$23,525$23,550$23,575$23,600Oct 9Oct 24Nov 8

Skill rankings: Top 6% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #27Omnisend155 freelancers · 🇱🇹 #1Top 17%
  2. #54Email Template Development488 freelancers · 🇱🇹 #1Top 11%
  3. #55Audience Segmentation & Targeting476 freelancers · 🇱🇹 #1Top 12%
  4. #84Email Campaign Optimization828 freelancers · 🇱🇹 #1Top 10%
  5. #94Lead Nurturing1,019 freelancers · 🇱🇹 #1Top 9%
  6. #204Email Marketing Strategy2,223 freelancers · 🇱🇹 #1Top 9%
  7. #213Email Design2,188 freelancers · 🇱🇹 #1Top 10%
  8. #231Email Deliverability1,880 freelancers · 🇱🇹 #1Top 12%