Herve T.

🚀 RECENT WINS: Scaled a DTC supplement brand from €1K to €10k/Day while dropping CPA by 46%. Drove 60% revenue growth in 90 days for a €210k/mo shapewear brand. You already know that creative is the only targeting that matters in 2026. You're researching desires. You're writing hooks. You're handing briefs to your video editors. You're launching 10-20 new creatives a week. ...and your CPAs are still wildly volatile. Why are brands focusing on "just testing more ads" still struggling to scale? Because making more ads isn't a strategy. Most brands suffer from a broken chain: your research might be good, but the execution misses the core desire. Or you find a winning ad, but you send that expensive traffic to a generic Shopify product page that leaks conversions. Or worse—your server-side tracking (CAPI) is broken, meaning Meta's AI is bidding on garbage data. Hey, I’m Hervé 👋🏼 I am a bilingual (English/French) Head of Growth. I help 7- and 8-figure DTC brands turn their Meta Ads data into high-velocity creative testing systems built to scale. I bridge the gap between direct-response creative strategy and heavy-hitting technical media buying. 💬 What Clients Say: ⭐⭐⭐⭐⭐ 🗣️ "Hervé completely revolutionized our creative strategy. He brought a level of direct-response psychology that changed everything, using his AdMatrix system to engineer high-velocity hook patterns that cut through the noise. He translates complex account data into highly structured, flawless briefs for our editors, bridging the gap between raw data and brilliant creative direction. Exceptional creative strategist." ⭐⭐⭐⭐⭐ 🗣️ "Hervé is an exceptionally sharp, data-first media buyer. He completely re-engineered our chaotic Meta account into a clean, high-efficiency architecture that stabilized our CPAs. He doesn't just chase ROAS; he analyzes granular metrics to pinpoint leaks and scale spend predictably using his testing and scaling framework. A highly technical, brilliant media buyer." ⚡ WHAT I DO: I align your entire acquisition pipeline into a single, cohesive engine: 1. Systematized Creative Production: I don’t deliver random ad ideas. I map your product against specific target avatars, delivering modular Notion briefs to your editors to isolate variables and eliminate creative dry spells. I go deep into your customers. Amazon reviews, Reddit, TikTok, competitor comment sections. I find the exact language your buyers use, then build sub-avatars so specific your audience feels like your brand crawled inside their head. From there I map the angles, write the hooks, structure the scripts, and hand your editors Notion briefs so detailed they don't have to guess a single thing. After every testing round I analyze what won, what lost, and why. Then I build iteration plans that keep the winning variable constant while testing new high opportunity variables. I also offer full account management and media buying. But the briefs and creatives are what make or break your account. 2. Post-Click Congruency: I match the ad’s message to the landing page. I build and split-test custom advertorials, listicles, and interactive quiz funnels to double your site-wide conversion rates. 3. Consolidated Account Liquidity: No chaotic, over-segmented ad accounts. I run streamlined CBO campaigns to maximize machine learning and graduate validated assets systematically. ✅ WHO I WORK WITH: DTC, Health, Wellness, and E-com brands spending $100k–$500k+/month. Brands with proven Product-Market Fit looking to break into the millions. Founders who want an expert to take full ownership of the creative-to-media-buying feedback loop. ❌ WHO I DON'T WORK WITH: Dropshippers or brands testing their first products (come back when you have PMF). Founders who want to micro-manage every hook and script. 🤝 HOW WE WORK TOGETHER: I don’t need micro-management. I embed into your Slack, align with your team and editors, and run the system. I do my best work async, bringing you high-level strategic updates and data-backed iteration plans, not quick pings. 👉 Ready to scale? Send me an invite with your website URL and current monthly ad spend. I'll shoot over a quick Loom video auditing your current ad library and showing you exactly where your funnel is leaking revenue.