Nicole A.

Do you need a proven marketer with relevant tech industry experience who can speak directly to your target audience and convince them to act? You're in the right place. Creating compelling content in the tech landscape requires a very specific skill set. B2B buyers, especially in highly technical industries, are often skeptical, logical, creative, and analytical. When making a decision, these potential customers search out content from reliable and trustworthy sources. And they no longer want to just read a blog and call it a day. They want someone they can trust, which requires relationship building through human communication that goes far beyond just content. These complex buyers can often tell the difference between a marketing writer working in a silo vs. content produced by, and with, a subject matter expert. You need to hire a communicator who really understands the complex and competitive landscape of B2B technology. That's where I come in. I help leading B2B tech, nonprofits, and software companies get more leads, more sales, and more revenue. I’m able to: ✔️Write accurate, engaging, and compelling content and copy, including webinars, sales assets, press releases, emails, and more ✔️Swiftly grasp complex technical services and product and translate them into something your customers actually understand and want to buy ✔️Use my deep insight of the multi-stakeholder B2B buyers’ journey to increase build trust, increase conversions, and reduce churn ======================================================= Skills: CRM and Hubspot marketing and sales Salesforce Thought leadership + thinking partner Managing other writers, designers, and team members Event management and relationship building ========================================================= What Makes Me Different Exceptional Content Marketing and Copywriting Skills I craft compelling narratives that captivate, inform, and convert, ensuring your message stands out in the crowded B2B tech landscape. You’ll not only get a copywriter, but a thought partner who understands what it takes to succeed in a highly competitive market. Advanced Technology, SaaS and Cybersecurity Expertise Do you find yourself explaining what your business model, services, or even what end-point protection is to copywriters? In a world of generalists, it can be hard finding someone “who just gets it.” I have extensive experience working with tech companies. I provide strategy, content, and copy for that converts without you having to hold my hand or teach me the features of your product or service. With my knowledge, I can work alongside your SMEs to create compelling content for every stage of the customer journey. Established Upwork Expert Copywriting and content marketing isn’t my side gig. When you work with me, you’re getting an expert. With over 100,000 USD earned and a 100% job score, I take Upwork seriously. This means I will only send a bid or accept a job invite if I am sure that I can exceed your expectations. Ongoing Education and Training I take my job very seriously. I've invested thousands of dollars to make sure that I'm the best copywriter I can be with workshops, courses, and trainings. I'm also part of an amazing copywriting community, so I have access to some of the best minds in the business. =============================================================== Reviews “Nicole gets it. I didn’t have to explain our technology. She did research and ran with it, resulting in a final product that is lightyears ahead of what our experience with other copywriters.” - CEO of managed IT services firm "Nicole's ability to take complex tech speak and actually make it into something you want to read is unmatched. Sharp, on point, and really clean copy."- Director of Content Marketing at a SaaS lead generation company "Nikki was awesome! I had a very tight timeframe to turn around my website copy, and she delivered above and beyond! She was able to understand and articulate my company's voice and tone quickly, offered creative suggestions, and was great to collaborate with. I will definitely be hiring her for future projects!"- B2B Consultant and Coach ============================================================= Next Steps If you’re interested, please send me a personalized message. I get a lot of invites, but I guarantee a response if you’ve read my profile. I’m happy to jump on a quick call. If I can’t help you, I will point you in the right direction or give you actionable content marketing tips that you can use.