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Gabe H.
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Gabe H.

Paid social expert, creative strategist

I help brands lower acquisition costs and scale growth through science based paid social and creative strategy. Over the past 10 years I've managed $300K+ monthly ad budgets for brands including Gridwise, Hugo (acquired by Calendly), Keap, and The GOAT Wall Art, reducing acquisition costs by 40% or more across every account listed. My process starts with sales psychology. I storyboard creative concepts, then use modular testing with AI, actors, and animation to rapidly test hooks, offers, messaging, and visuals until we identify scalable hero creatives. One campaign reduced Keap's CPA by 70% and was later featured by Meta as an official case study. "Gabe's understanding of digital marketing is second to none. He transformed our acquisition strategy with dynamic creative and a growth framework that had a huge impact on performance." — Darren Chait, VP Growth, Calendly If you're looking for a partner focused on measurable growth rather than vanity metrics, let's talk.

🇺🇸Oakland, United States$135/hr100% JSS5.00 (14)Since Dec 2019
GlobeUpwork

Earnings and projects

MRR
$181

Last 6 months ÷ 6

World#116,819 / 412k
🇺🇸Country#16,236 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.1k

Total earnings
$29k

Billed in all: $30k

World#112,914 / 412k
🇺🇸Country#19,373 / 62.1k
Per project
$1.3k

$544 in the last 6 months

World#106,905 / 412k
🇺🇸Country#18,206 / 62.1k
Projects, last 6 months
2
100% fixed0% hourly
World#88,921 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
23

Across 24 contracts

58% fixed42% hourly
World#120,401 / 412k
🇺🇸Country#17,597 / 62.1k

Earnings, last 30 days

$30.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$29.5k$30.0k$30.5k$31.0kOct 8Oct 23Nov 7

Skill rankings: Top 28% in Advertising

Ranked by MRR among everyone on Upwork with the skill.

  1. #237Paid Social670 freelancers · 🇺🇸 #85Top 35%
  2. #639Creative Strategy1,968 freelancers · 🇺🇸 #137Top 32%
  3. #689Social Media Ad Campaign1,959 freelancers · 🇺🇸 #94Top 35%
  4. #742Advertising2,698 freelancers · 🇺🇸 #189Top 28%
  5. #1,300Video Advertising3,801 freelancers · 🇺🇸 #181Top 34%
  6. #2,130Facebook Advertising6,298 freelancers · 🇺🇸 #262Top 34%
  7. #2,192Social Media Advertising7,006 freelancers · 🇺🇸 #329Top 31%