Alison W.

Expert Market/User Qualitative & Quantitative Researcher

Market/User researcher with 7+ years of experience; developing surveys, conducting 1:1 in-depth interviews, analyzing survey insights, and providing strategic recommendations. Whether you seek insights into your customer base, competitive analysis, or require in-depth research to support product launches, market entries, or venture assessments, I'm well-equipped to provide the necessary support and expertise. Survey Design From question strategy to structure, I specialize in designing surveys that deliver high-quality, decision-useful data. I tailor surveys to your business goals, ensuring you ask the right questions in the right way—whether for customer feedback, product testing, or market validation. Qualitative Research I work with clients to develop in-depth, qualitative research for competitive intelligence interviews, where I recruit and speak with market experts to uncover exclusive insights into competitors and industry trends. Quantitative Research I conduct consumer interviews and online surveys to analyze honest customer opinions. Using verified respondent panels, I extract deep insights into customer behaviors, pain points, and motivations, resulting in data-driven, actionable reports. Desktop Research & Database Analysis I perform rigorous secondary research using trusted databases, industry reports, and open-source intelligence. From building market landscapes to analyzing financial benchmarks or policy changes, I deliver clear, well-sourced findings tailored to your project. Competitor Research Whether you're evaluating the competitive landscape or mapping a new product launch, I help you identify and research companies in niche sectors. I use a mix of tools, databases, and manual research to build profiles and insights that match your strategic goals. TAM/SAM/SOM Market Sizing I regularly perform Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) analysis. My sizing models are based on both top-down and bottom-up methods, providing realistic estimates for pitch decks and business planning.